A Quote by Amory Lovins

Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct, everyone would see it's about profit, jobs and competitive advantage.
In a sense the U.S. is climate illiterate. If you look at global polls about what the public knows about climate change even in Brazil, China you have more people who know about the problem and think deep cuts in emission are needed.
Hollywood is the perfect conduit for the urgent message about climate change. We raise awareness all the time. We routinely take a film that nobody knows about and get 80 percent of the public to know about it in just 30 days. That's called marketing. We need to harvest Hollywood for climate change awareness.
I can find them strategizing about any number of things in these WikiLeaks email dumps, but there's not a thread on climate change whatsoever. Why is that? If climate change were that big a deal to these people, don't you think they would be talking about it internally?
Reporting the consensus about climate change ... is not synonymous with good science reporting. The BBC is at an important point. It has been narrow minded about climate change for many years and they have become at the very least a cliché and at worst lampooned as being predictable and biased by a public that doesn't believe them anymore.
Where Republicans encourage popular myths about taxes, spending, and climate change, Democrats tend to stoke our fantasies about the sustainability of entitlement spending as well as about the cost of new programs.
[In picking stocks] You really have to know a lot about business. You have to know a lot about competitive advantage. You have to know a lot about the maintainability of competitive advantage. You have to have a mind that quantifies things in terms of value. And you have to be able to compare those values with other values available in the stock market.
One of the big changes in politics has been because families, individuals, have felt worried, insecure... worried about the economy, worried about their jobs, worried about their kids' futures... actually the disconnect between the public and media discourse and people's everyday concerns has become bigger not smaller.
Being told about the effects of climate change is an appeal to our reason and to our desire to bring about change. But to see that Africans are the hardest hit by climate change, even though they generate almost no greenhouse gas, is a glaring injustice, which also triggers anger and outrage over those who seek to ignore it.
I find man utterly unaware of what his wealth is or his fundamental capability is. He says time and again, "We can't afford it." For instance, we are saying now that we can't afford to do anything about pollution but after the costs of not doing something about pollution have multiplied many fold beyond what it would cost to correct it now, we will spend many fold what it would cost us now to correct it.
The number of hypotheses and theories about climate change are numerous. Quite naturally they have caught the public attention, as any proof of past climactic change points to the possibility of future climate change, which inevitably will have significant implications for global economics.
We can no longer completely avoid anthropogenic climate change. At best, limiting the temperature rise to two degrees is just about possible, according to optimistic estimates. That's why we should spend more time talking about adjusting to the inevitable and not about reducing CO2 emissions. We have to take away people's fear of climate change.
The climate change debate is basically not about science; it is about ideology. It is not about global temperature; it is about the concept of human society. It is not about nature or scientific ecology; it is about environmentalism, about one - recently born - dirigistic and collectivistic ideology, which goes against freedom and free markets.
African Americans are not going to be fooled by any group supported by industrial polluters. They know climate change is real and that we have to do something about it. Only 3 percent believe concern about climate change is overblown.
Overall, The Population Bomb was probably too optimistic. I was writing about climate change - Anne and I actually wrote the book. We discussed whether or not you'd have to take a gondola to the Empire State Building, and that sort of thing, but we didn't know at the time whether the climate change would be in the direction of heating or cooling. We just didn't know enough about it.
Young people: I understand this is important to you, but as you be thinking about climate change, the economy and jobs, war and peace, maybe way at the bottom you should be thinking about marijuana.
The military profession, especially in the long-established great powers, is deeply pessimistic about the likelihood that people and countries will behave well under stress. Professional officers are trained to think in terms of emergent threats, and this [climate change] is as big a threat as you are going to find. Never mind what the pundits are telling the public about the perils of climate change; what are the military strategists telling their governments? That will tell us a great deal about the probable shape of the future, although it may not tell us anything that we want to hear.
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