A Quote by Amrita Rao

Not many directors have the courage to make movies that are against conventional, commercial norms. — © Amrita Rao
Not many directors have the courage to make movies that are against conventional, commercial norms.
Commercial Bengali movies are all crass imitation of Telugu and Tamil movies. There are only a handful of directors like Rituparno Ghosh, Aparna Sen and Gautam Ghose who make quality films.
There are people - I think this is why there are so many commercial directors doing well in big studio movies, for whom it's not a personal choice - it's "What's the coolest, most effective way to make them laugh, make them scream?" It's a very calculated approach. And that's different. It's not better or worse. It's just a very different approach to filmmaking. That's always been the case.
I don't want to criticize any other designers, but I have to say that many of the people involved in this industry - directors and producers - are trying to make their games more like movies. They are longing to make movies rather than making videogames.
Actually, the few good Chinese movies that foreign countries choose to import are Zhang Yimou's, and mine, a few directors, but how many movies can we make in a year? We can only make a few, while they turn them out continuously.
I guess maybe I try to make movies that are closer to real life than are many Hollywood movies. But I still try to stay within a commercial narrative, a contemporary American vernacular.
Socialism is young and has made errors. Many times revolutionaries lack the knowledge and intellectual courage needed to meet the task of developing the new man with methods different from the conventional ones - and the conventional methods suffer from the influences of the society, which created them.
Because all the movies that we tell ourselves we can't make - ballets, westerns, dramas, everything that are the hardest things to make - those are the movies that are not only winning awards which is fantastic, but also those movies that are commercial. We won't see a fascinating season like this for a while.
Most of the directors that I show my movies before the final cut, are directors that I admire, and who do movies that are very different from mine.
Richard Donner made great movies. Seminal movies. The Academy, though, and we have to be careful here, should recognize popular films. Popular films are what make it all work. There was a time when popular movies were commercial movies, and they were good movies, and they had to be good movies. There was no segregation between good independent films and popular movies.
Well, it gives me the opportunity to make the movies that I want to do, because L'Oreal pays me very well. Also it means that I can work with great directors. My last commercial was directed by Erick Zonca, who made 'Dream Life of Angels.' And finally, it doesn't take up a lot of my time.
I can tell you many reasons why environmental stories don't get adequate attention in conventional media. Basically, environmental risks don't fit the norms of journalism. They're incremental. We hate incremental.
You need courage to be creative. You need the courage to see things differently, courage to go against the crowd, courage to take a different approach, courage to stand alone, if you have to, courage to choose activity over inactivity.
Everybody just asks me 'Are you going to make Hollywood movies now?' First, I don't know. Second, I never dreamed about that; I just dreamed about making movies with Tarantino. So if I can make movies with a lot of amazing directors - yes.
If you are the kind of person who listens to conservative advice, you may do okay in life, but you probably won't ever be a fantastic leader. You have to take risks, and you also have to go against conventional wisdom, because conventional wisdom doesn't make for startling advances in society.
We haven't done enough work to encourage minorities to strive to make movies. Hollywood is a place full of white male directors - there are many good ones. We just haven't nurtured our voices.
We are making fun of stuff. It is subversive, I think, and in many ways political. It's a reaction against the society we live in, very much so. When we make a commercial for a product that doesn't do anything.
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