A Quote by Amyra Dastur
For me, it has always been about acting and I will do films which are content-driven.
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I would say that all my films have more content than a 'content-driven film.' It is not easy to make such films.
It is a conscious choice to go for content-driven scripts because that is the key for any film to work. There are no two ways about it, and I have always been attracted to great content.
All I care about is that the audience should remember me for the character I play. I want to be part of content-driven films in any language.
We are committed to making content driven films of all kinds and are proud to be jointly producing films with LUV Films.
If someone pulls me down, I pull them down, as I don't feel I should live my life in the way other people want me to. If they have a problem with my films, I can rip off their films, be it comedy or their family dramas, which are low on content and have over-theatrical acting.
Out of sheer respect for the people I look up to in the industry, I do say 'yes' to projects at times. It helps me learn a lot. Also, if I am playing a small role in a good, content-driven film, I say yes to it. But there have been times when I said 'no' to films because I was not convinced with the content.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
I have been very cautious about the films that I do. I hope to always entertain my audience. The day I am not able to do that, I will quit acting.
Films have been my only passion in life. I have always been proud of making films and will continue taking pride in all my films. I have never made a movie I have not believed in. However, though I love all my films, one tends to get attached to films that do well. But I do not have any regrets about making films that did not really do well at the box office.
Music will always be the heart and soul of a film, whether the film is star-driven or content-driven.
Light-hearted films are not content-driven films.
With Marathi cinema, content is king. It has always been driven by content. I am lucky that I don't have to leave home to seek a job elsewhere. The industry is here at home.
My whole life is driven by love. It always has been. It's never been driven by material things - which are just benefits of doing something I loved.
Films of stars as well non stars are working at the box office. People look out for content driven films.
. . . you [film critics] always overstress the value of images. You judge films in the first place by their visual impact instead of looking for content. This is a great disservice to the cinema. It is like judging a novel only by the quality of its prose. I was guilty of the same sin when I first started writing for the cinema. . . . Now I feel that only the literary mind can help the movies out of that cul de sac into which they have been driven by mere technicians and artificers.
I want to do films that provide entertainment, but are also content-driven.
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