A Quote by Anand Mahindra
Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.
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He (Tesla) was 84, and he died in a hotel, completely broke and alone. In love with a pigeon. This is a nightmare. I'm in hell. This is hell. I'm talking about Tesla in my puke. Tesla was the electric Jesus. I can't breathe.
Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
While Hurricane Katrina demonstrated the dangers of failing to evacuate hospitals from the path of a storm, Hurricane Gustav demonstrated that moving thousands of sick people has its own risks. Gustav also highlighted a critical vulnerability of American hospitals - an inability to withstand prolonged blackouts.
Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.
[Nikola] Tesla is great! Tesla I actually deal with - I have this thing called the Cop Stopper that deals with Tesla's technology. It's like a Pokémon ball and you push the button.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
The overarching goal of Tesla is to help reduce carbon emissions and that means low cost and high volume. We will also serve as an example to the auto industry, proving that the technology really works and customers want to buy electric vehicles.
Tesla is here to stay and keep fighting for the electric car revolution.
But, I think I first got into cars because of an electric car - it was the Tesla. And then, just the fact that they are such high-tech products. There's automated driving. There's battery technology, all the other stuff that goes into it.
Since the death of Nikola Tesla in 1943, his life has deserved a worthy biography. Bernard Carlson has delivered that in Tesla: Inventor of the Electrical Age, which portrays Tesla as intensely human. . . . Anyone, whether simply an interested reader or a professional historian, engineer, or physicist, will finish Tesla with a deepened understanding of his world, character, and accomplishments.
My husband is in branding. He brands places - cities, institutions.
For Fanon, becoming actional is connected to his idea of a new humanism, which is explicitly critical of European humanism so intimately connected with colonialism. So, it is not simply about finding new concepts from anywhere, but being both critical and self-critical and also being very open to what is happening on the ground.
Well, my motivation behind Tesla is really to do as much good as possible for the environment and the electric-vehicle revolution. I think there is still a lot of work to do and if we were to sell to a big company, I'm not sure it would progress at the same pace.
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