A Quote by Andra Day
The reach of Coke and McDonald's is undeniable, and I'm thrilled these iconic brands are joining forces to inspire local communities through messages of peace and motivation in unique ways. It's an added bonus that they are using the lyrics to 'Rise Up' as a part of those messages.
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We are what we have been told about ourselves. We are the sum of the messages we have received. The true messages. The false messages.
We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.
It's scary to become a woman in this world. We have to understand that some of the messages we get, messages that we are not enough, are there to keep our power in check. We can't buy into these messages.
Ultimately I look at the long-term goal of communicating messages. Although I've seen some traumatic things, delivering messages of comfort and closure allow for a sense of peace.
There's a lot of criticism of brands getting involved with political messages, people sometimes don't like that, but I think it's really important. They have massive audiences and they have a huge reach.
What data can tell you is if you have 10 messages, all of which you believe, it can tell you which messages are resonating and which aren't. And if you break it down even further, the truth of the matter is some messages resonate one place and other messages resonate another place.
Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
I was shocked and thrilled when I started getting messages and calls from people I look up to in the industry.
The great folk hymns are a perfect marriage of text and tune. There are those that have nice messages and some with good music, but it is such a bonus when they are both wonderful.
My focus is on the reader and that the poet's job is not to inspire himself or herself. The poet's job is to inspire some future reader. And so, as a reader you have a task to do in finding those bottles and opening up the messages and experiencing what's in them inside of yourself.
What I most want you to understand is that your body is continuously and convincingly sending messages to your brain, and you get to control the content of those messages.
A citizen walking through the airport today is bombarded with 1984-style propaganda messages that are designed to make us fear some amorphous threat and also be suspicious of others. The government designs these messages to make us feel dependent and heavily lorded over in every aspect of our lives. These messages are becoming ever more pervasive, hitting us even in grocery stores when we are shopping.
People are more likely to search for specific books in which they are actively interested and that justify all of that effort of reading them. Electronic images and sounds, however, thrust themselves into people's environments, and the messages are received with little effort. In a sense, people must go after print messages, but electronic messages reach out and touch people. People will expose themselves to information in electronic media that they would never bother to read about in a book.
We shouldn't ignore any guidance that comes from the mind - we should listen to our minds AND balance mental messages with intuitive messages. We need both to navigate our way through life.
The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.
Of course our music has a lot of positive messages and we try to reach out to kids our age or people younger because we feel we get motivation by songs.
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