A Quote by Andre Calantzopoulos
The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is dramatically different and, at the initial stages, the nicotine pharmacokinetics were very slow. You could not get the satisfaction. It's not so easy to crack this code. The taste satisfaction is very important. The closest you are to this, the more chances you have to switch people. It's very nice to have a zero-risk product, but if nobody uses it, you don't have any reduction in public health risk.
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When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that Indonesia is at the same level of readiness as the U.K, Western Europe or the U.S.
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One is born with good taste. It's very hard to acquire. You can acquire the patina of taste. But what Elsie Mendl had was something else that's particularly American––an appreciation of vulgarity. Vulgarity is a very important ingredient in life. I'm a great believer in vulgarity––if it's got vitality. A little bad taste is like a nice splash of paprika. We all need a splash of bad taste––it's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm against.
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While, in general, life satisfaction goes up with wealth, beyond the safety net more and more wealth brings very radically diminishing returns on life satisfaction.
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I was worried a bit at the beginning because I didn't know how the situation was. Once the ATP wanted to do the tournament, I realised there was no risk at all. I'm very sorry about what happened. It's not easy to be here knowing so many people were killed very near from here.
I believe happiness is a chemical imbalance - it's a silly thing to strife for. But satisfaction - if you seek satisfaction, you can succeed. Satisfaction is knowing that you're doing the best that you can do; you're living your life to the fullest.
We know that the French are very different from the Americans in their satisfaction with life. They're much less satisfied. Americans are pretty high up there, while the French are quite low - the world champions in life satisfaction are actually the Danes.
To me there's a difference between success and satisfaction. A lot of people have success and no satisfaction. I'm after satisfaction. I
I like playing music because it's a good living and I get satisfaction from it. But I can't feed my family with satisfaction.
The discovery of the good taste of bad taste can be very liberating. The man who insists on high and serious pleasures is depriving himself of pleasure; he continually restricts what he can enjoy; in the constant exercise of his good taste he will eventually price himself out of the market, so to speak. Here Camp taste supervenes upon good taste as a daring and witty hedonism. It makes the man of good taste cheerful, where before he ran the risk of being chronically frustrated. It is good for the digestion.
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