A Quote by Andre Ward
Whether it's Alexander Brand or Sergey Kovalev, I approach every situation the same way.
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Andre Ward got the chance to fight Sergey Kovalev twice. Triple G and Canelo are fighting again. People are getting paid to play king of the hill again.
Not any disrespect to Kovalev or anything but I'm not focussed on Kovalev, I'm not a fan of his.
I've had 12 amateur fights, 18 professional fights and I've come to Russia, not just to Russia but to Chelyabinsk, home of Sergey Kovalev who has an impressive resume. The fact I've come to his backyard means I feel it will go down as one of the best results ever.
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.
Whether it's a lower or higher budget project, a TV show or a film, the words on the page are the same to me and I approach the work in the same way. My job is to lift the character from the page, whether it's a TV or film script.
Whether it's animated, whether it's live-action, whether it's Broadway, whether it's television, a musical is a musical is a musical. So, pretty much, you approach the songs in pretty much the same way.
I approach every game the same way. The night before the game and during the game, I approach it the same way.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Whenever I'm out on the basketball court, I lace up and just hoop. Whether it's in summertime, at practice, in the games, playoffs, every time I step out on the basketball court, I approach it the same way.
My goal is to make it so that the situation which we see at every election - the same candidates, the same faces... to turn the situation around and completely change it.
Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
My approach to 'Eastenders' is the same as my approach to film and the same approach to theatre. Whatever I do, I use the same skills and tools.
I think, actually, any morality system that rewards only the extremes is a flawed system. Players don't approach life that way, they don't approach games that way, and they shouldn't be trained to approach games that way. They shouldn't be in the 'Star Wars' mode where, 'I've got to choose every good option.'
I approach spring training the same way every year.
I think I still have that same drive and determination, the same curiosity and passion for filmmaking that I did when I first started. Every film brings with it unique challenges and experiences, and I approach every one with the same enthusiasm.
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