A Quote by Andrew Hacker

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.

Andrew Hacker

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Advertising Choice Every Every Time Grab Just Message Might Nexus Persuasion Seems Think Time Try Us

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Andrew Hacker
American - Scientist
Born: 1929

Every time we think about being happy again, it hurts to be alive. Because it seems an inordinate thing for us to wish for. And because we think that day will never come for us. And that's why the only thing we can do for now... ...is just try to get through each night.

Chica Umino

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

You have a choice. Live or die. Every breath is a choice. Every minute is a choice. Every time you don't throw yourself down the stairs, that's a choice. Every time you don't crash your car, you re-enlist.

Chuck Palahniuk

I think there is a time, if I can say this; there is a time in a message where you might just tell a story to give your audience a break.

Max Lucado

We're going out to play all the places where people might want to see us, because next time we might not just think about hitting every market or how we can make the most money.

Robin Pecknold

The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.

Jean Kilbourne

We can sit here and talk about all the negativity, which we've done a little bit, but for every act of evil in the world, there are a million acts of kindness. Basically, our nature is to love each other and care about each other, and most of us do that. Most of us have no quarrel with anybody who's living on another side of the planet and who might have a different religious persuasion. It's just these small minorities to the far right and the far left who get all of the news time and print space.

Wayne Dyer

Every organization has two choices. Choice one is to grow. Choice two is to die. If you decide not to grow, it's a clear-cut message to talented people that it's time to leave.

Kenneth C. Griffin

A lot of people think that persuasion is all about values and aligning values. I largely disagree. I think persuasion generally, and political persuasion more particularly, has much more to do with explaining in new ways and connecting dots in new ways than just invoking emotions and values.

Nick Hanauer

We can watch every time someone looks at a profile. Do they choose to send that person a message? We can look at every message that's sent, and we can determine, was that message replied to or not.

Sam Yagan

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

Tim Wu

I try to use every game as an opportunity to witness. I try to do a little signal every time I make a shot as a way to preach the message in little ways that I can.

Stephen Curry

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

Justin Cartwright

If what the philosophers say be true, that all men's actions proceed from one source; that as they assent from a persuasion that a thing is so, and dissent from a persuasion that it is not, and suspend their judgment from a persuasion that it is uncertain, so likewise they seek a thing from a persuasion that it is for their advantage.

Epictetus

It is not a mystical thing, however, it is obvious and practical and I think that what the performer does is to try to get to that point with every choice you make from the phrasing in a tune to the choice of tunes.

Leo Kottke

A Quote by Andrew Hacker

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