A Quote by Andrew Shaffer
The higher a book's sales ranks, the better chances it has of being noticed by Amazon's internal recommendations engine.
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To many book professionals, Amazon is a ruthless predator. The company claims to want a more literate world - and it came along when the book world was in distress, offering a vital new source of sales.
It's so easy to demagogue the issue and make someone who speaks out against the internal-combustion engine sound like an insane communist, when the truth is that the internal-combustion engine is the biggest threat to my life in the next 25 years, in terms of what it's doing to our environment and how it's depleting the ozone layer and so forth.
Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps.
Salespeople are the most vital people in any business. Without sales, the biggest and most sophisticated companies shut down. Sales are the spark plug in the engine of free enterprise. There is a direct relationship between the success of the sales community and the success of the entire country.
Everybody thinks an automobile needs an engine. Well, an automobile doesn't necessarily need an engine. What we do is shift electric motors into the wheels of our automobiles and so we have a completely different kind of thing where we have four independent intelligent wheels rather than a traditional internal combustion engine and power train and so on.
I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.
If there is going to be any meaningful sales, it's going to be through word of mouth and people recommending it to their book club and then a thousand more book clubs do it, and then you get into real sales numbers.
If you're a retailer, and you want to sell the same products that Amazon is selling, well, Amazon is going to have a better consumer experience. Better prices. You have no chance to be successful. If it's not completely different, close up, go home, give up.
You can't be admitted to the ranks of writers of importance unless you have sales.
I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
If I like a book, I tend to read the author's entire collection. But I choose mainly through personal recommendations, general word of mouth and book reviews.
(in response to the question: what do you think of e-books and Amazon’s Kindle?) Those aren’t books. You can’t hold a computer in your hand like you can a book. A computer does not smell. There are two perfumes to a book. If a book is new, it smells great. If a book is old, it smells even better. It smells like ancient Egypt. A book has got to smell. You have to hold it in your hands and pray to it. You put it in your pocket and you walk with it. And it stays with you forever. But the computer doesn’t do that for you. I’m sorry.
The more work I do and the more I put myself out there publicity-wise, it's gonna be less and less chances of me being able to just walk around without being noticed.
The Internet rewards scale; by trading higher up-front costs for lower marginal cost, market leaders can invest in better technology and service. As a result, there is nothing online that is both great in quality and small in scale. Amazon wasn't originally a better bookstore than the small shops we mourn, but it is now.
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