A Quote by Andrew Skurka

Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.
Genetic modification is a very powerful tool. But like any powerful tool, when using it, you have to take into account the environmental impact, the food safety aspects and so on. There must be a strong regulatory mechanism.
SAFETY NET-ISM: The belief that there will always be a financial and emotional safety net to buffer life's hurts. Usually parents.
Most Americans get that there is a need for a safety net in our country, and we support that safety net.
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
We shouldn't turn the safety net into a hammock. It should actually be a safety net.
I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.
Nike is a marketing-oriented company, and the product is our most important marketing tool.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
My belief is that there will be very large numbers of Internet-enabled devices on the Net - home appliances, office equipment, things in the car and maybe things that you carry around. And since they're all on the Internet and Internet-enabled, they'll be manageable through the network, and so we'll see people using the Net and applications on the Net to manage their entertainment systems, manage their, you know, office activities and maybe even much of their social lives using systems on the Net that are helping them perform that function.
I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.
Business only has two functions - innovation and marketing.
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