A Quote by Andrew Zimmern
I will tell you flat out that I continually find Yelp and products like it to be increasingly worthless to me as a consumer.
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
There is the desire of a consumer society to have no learning curves. This tends to result in very dumbed-down products that are easy to get started on, but are generally worthless and/or debilitating.
I'm saying there's plenty of money out there for great consumer entrepreneurs with great consumer products attacking really big markets.
It used to be that American and European companies built their products in low-wage countries, separated by great distances from the innovators who developed the products and the markets where they were sold. But companies increasingly find that is an outmoded way of doing business.
What was really tough for me was that Lars Magnus Ericsson founded Ericsson in 1876; we've always had a consumer product. And I'm the 16th CEO of Ericsson, and I decided that we don't have any consumer products anymore.
The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.
Anybody who believes Yelp is an idiot. Most people on Yelp have no idea what they're talking about.
When people come to me and tell me I was terrific in this or that, I do not want to fall flat on my face the next time. But, tough, I have fallen flat before. You just get up and dust yourself off.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Amazon is now the definitive source for data about whole sets of products - fungible consumer products. EBay is the authoritative source for the secondary market of those products. Google is the authority for information about facts, but they're relatively undifferentiated.
The essence and the glory of the free market is that individual firms and businesses, competing on the market, provide an ever-changing orchestration of efficient and progressive goods and services: continually improving products and markets, advancing technology, cutting costs, and meeting changing consumer demands as swiftly and as efficiently as possible.
From what my friends tell me, apparently some guys can be pretty intimidated by me when they find out what I do. I find it funny because I try to be modest and I don't like to talk about gymnastics unless I am asked about it. But my roommates always take on my bragging rights and tell my life story to the guys we meet, which leaves me blushing.
In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
The settle, followed by 10 for power will give you that grasp on their nuts that you need. Once you've got that, squeeze, squeeze, squeeze and squeeze and don't ever let up! You'll just be breaking 1500 meters down when you hear them yelp. Listen for the yelp, and then bring it into the dock.
The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for knowledge in the general population. On the contrary, the increasingly complex processes tend to lead to increasingly simple and easily understood products. The genius of mass production is precisely in its making more products more accessible, both economically and intellectually to more people.
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