A Quote by Andy Hertzfeld
I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type.
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The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.
Microsoft has had its success by doing low-cost products and constantly improving those products and we've really redefined the IT industry to be something that's about a tool for individuals.
Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before.
In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before
With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most people had ever heard what a personal computer was.
I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world.
I think the rise of China is inevitable, because China has moved from a low-cost producer, at low levels of technology, to higher levels of technology, and because it's very competitive, even in some high-tech products they offer at very competitive rates - much lower than their competitors.
Whenever I was confronted in the schoolyard, I found some way to avoid the fight. I ran for it. I backed down. Psychologically and emotionally, that isn't a low-cost course of action for most boys. You avoid a physical beating, but you pay a real social and psychological cost for it. Those moments of walking away from fights, even though I knew it was the rational and civilized thing to do, cost me tremendously.
My first computers were a Timex Sinclair and an Apple II.
Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.
I suppose my professional life can be split into writing books that all sound like infomercial products, most notably 'The 4-Hour Workweek,' and then tech investing.
I started working at Apple about 18 months after I bought my Apple II
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