A Quote by Andy Jassy
It's easy to play it safe, but the reality is that if you want to keep changing the world for customers, which we all want to do, you have to make bets and you have to be willing to fail.
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You want people to take risks, and OK, they fail, but you don't get the great stuff unless people are willing to risk and not play it safe. And maybe the Icelandic characteristic is better harnessed in these places than on the stock market.
It's easy to make a reality show that's sensational but it's more challenging to make a reality show that's got a lot of heart and integrity and still keeps you enthralled and makes you want to keep watching.
I decided that I want to live the rest of my life happy with what I'm doing. So when I play tennis again, I have to play it for the right reason. I don't want to play to get my No. 1 ranking back. I don't want to play for the attention, or to earn more. I don't even want to play because the world wants to see me do it, even though it's nice to know that the world is interested. I only want to play because I love the game, which is the reason I began to play at age seven in the first place.
I try to surround myself with the people who genuinely believe in changing things, that are angry about it and want to make changes and want to make a change and are willing.
I want to be scared. I want to keep taking insane risks. I want to be scared because you're going to grow through that whether you want to or not. I don't want to play the same guy. I want to keep throwing curveballs to you guys and keep telling stories.
Obviously if you want to get good at something which is competitive, you have to think about it and practice a lot. You have to keep learning because world keeps changing and competitors keep learning. You have to go to bed wiser than you got up. As you try to master what you are trying to do – people who do that almost never fail utterly. Very few have ever failed with that approach. You may rise slowly, but you are sure to rise.
At Amazon, we are very careful about what big strategic bets we place, but the ones we make, we keep iterating until we find something that we think has resonance with customers.
I'm a risk-taker. It's where my passion lies, so I don't want to play it safe. That means I'm going to fail sometimes.
There are just four kinds of bets. There are good bets, bad bets, bets that you win, and bets that you lose. Winning a bad bet can be the most dangerous outcome of all, because a success of that kind can encourage you to take more bad bets in the future, when the odds will be running against you. You can also lose a good bet no matter how sound the underlying proposition, but if you keep placing good bets, over time, the law of averages will be working for you.
I don't want to play safe, because there are a lot of people who are playing it safe, and I don't want to be one of them.
Republicans want to keep the open Internet safe from big government. Democrats want to keep it safe from big corporations. I say we agree to agree and move ahead.
I want to keep working, I want to keep doing my humanitarian stuff around the world, shining light on different places that have problems. Keep making movies, make people laugh.
I don't want to just make the safe, easy commercial films.
I'm just not willing to give up on myself. If I'm going to fail, then I want to fail to the limits of my talent.
Lately I've been thinking about who I want to love, and how I want to love, and why I want to love the way I want to love, and what I need to learn to love that way, and how I need to become to become the kind of love I want to be. And when I break it all down, when I whittle it into a single breath, it essentially comes out like this: before I die, I want to be somebody's favorite hiding place, the place they can put everything they need to survive, every secret, every solitude, every nervous prayer, and be absolutely certain I will keep it safe. I will keep it safe.
Be as happy as you want to be in a world gone mad. Be as safe as you want to be in a world that is afraid of everything. Be as healthy as you want to be in a world that is mostly sick. Don't let the statistics that someone else created affect you.
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