A Quote by Andy Jassy
Re: Invent is different from the typical technology-industry conference in that it's not a sales and marketing event, but about learning and education.
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Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.
When you invent the ship, you also invent the shipwreck; when you invent the plane you also invent the plane crash; and when you invent electricity, you invent electrocution...Every technology carries its own negativity, which is invented at the same time as technical progress.
You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
Hubspot's leaders were not heroes but rather a pack of sales and marketing charlatans who spun a good story about magical transformation technology and got rich by selling shares in a company that still has never turned a profit.
Learning about all those different things psychologically - about grief and my own addictions and problems and stuff like that, and really getting an education on it, I think it was part of the process of it, learning about it and trying to lick it.
We have seven pillars of development. India has a cutting edge information technology industry. We are setting up a technology park. We would like to see technology penetration iin education. Besides, we would like to see cooperation in industries like fashion, filmmaking, ship-building, education, health and energy.
We work in an industry where people invent technology to avoid what we create.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
BOLD Immersion was about exposing students to a talented and diverse community, learning about the technology industry from a non-technical point of view, and growing my skills.
We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.
I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
It is noticeable how many times you see a panel at a conference made up of all men or look into the audience and see very few women, whether it is an event focused on technology or business.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
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