A Quote by Andy Jassy
At Amazon, we are very careful about what big strategic bets we place, but the ones we make, we keep iterating until we find something that we think has resonance with customers.
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I operate my life like a startup. I learn a little bit and I test something else out and I keep iterating and iterating until it's perfect.
There are lots of things about Amazon for which they deserve credit. They're innovative. There are lots of very, very happy Amazon customers. I'm not here to dispute that Amazon has been personally good for me or to say that they haven't been, so far, good to their customers.
I've known Bezos for decades, since the very early days of Amazon, so it's no surprise to me that he's smart or willing to make big bets.
What you do, what you say and what you think can influence other people by morphic resonance. There is no immoral filter in morphic resonance, which means that we have to be more careful about what we are thinking if we are concerned about the affect we have on others.
It's easy to play it safe, but the reality is that if you want to keep changing the world for customers, which we all want to do, you have to make bets and you have to be willing to fail.
There are just four kinds of bets. There are good bets, bad bets, bets that you win, and bets that you lose. Winning a bad bet can be the most dangerous outcome of all, because a success of that kind can encourage you to take more bad bets in the future, when the odds will be running against you. You can also lose a good bet no matter how sound the underlying proposition, but if you keep placing good bets, over time, the law of averages will be working for you.
The place I am always looking for - because in order to keep the business, I need to make a little compromise between my values and customers' values - is the place where I make something that could almost - but not quite - be understood by everyone.
I don't think we yet know - because it's probably not big enough - what exactly Amazon does to our cities, but whatever it is, I don't anticipate retail wastelands. If anything, it's maybe a wake-up call to retailers that they just have to offer something meaningful to customers.
Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.
The one thing that I think separates Microsoft from a lot of other people is we make bold bets. We're persistent about them, but we make them. A lot of people won't make a bold bet. A bold bet doesn't assure you of winning, but if you make no bold bets you can't continue to succeed. Our industry doesn't allow you to rest on your laurels forever. I mean, you can milk any great idea. Any idea that turns out to be truly great can be harvested for tens of years. On the other hand, if you want to continue to be great, you've got to bet on new things, big, bold bets.
If organizations are focused on a purpose, something that will make the world a better place and leave a big impact, people can rally behind that mission. If a company is only about making money, it's hard to unleash passion. If there's a big WHY that the company is working to solve, passion will flow like the amazon.
Amazon is pursuing something called Amazon Key, which lets its couriers unlock Prime customers' doors and deliver packages. It's pairing the service, which it plans to make available in 37 cities next month, with a camera so users will have intelligence inside and outside their homes, presumably boosting trust and lowering creepiness.
If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Keep this in mind, for it is very important advice, so do not neglect it until you find you have such a fixed determination not to offend the Lord that you would rather lose a thousand lives and be persecuted by the whole world, than commit one mortal sin, and until you are most careful not to commit venial sins.
I think our customers don't need anything. They just want something special. This is why we do collections - not just the Spring fashion show, but the pre - Fall and cruise lines too. The customers love to find something in the shop they don't see in a magazine. This is the trick about the cruise and pre-Fall collections. Nobody knows about them. When you go to the shop, you really find something you don't see anywhere else.
My father was very political. But he told me, "Be very careful when you get into politics, because there's no black and white. There's an in-between in everything. So look at that side, don't take one point, because then you are negating half of the other people. Try to find the logic on a problem, something that you believe, and take the position that you believe, but be very careful about it." So I was very well trained in that aspect.
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