Other female rappers are overly sexual, have no wit, and their lyrics are so generic. I want to change the game to make rap that shows I'm not a normal female rapper - it's not about how rich I am, how much sex I have, or how many boyfriends I have. That's just not me.
'Chels-emojis' are in the works. I use emojis heavily in life, and I think a lot of people do. There are a number that are frustratingly absent - you know how there's kind of a generic white man and a generic white woman? I just want to put a generic black man and a generic black woman.
Whatever I think of, that's what I do. I wake up and think, 'I want to buy a car', I buy a car. I wake up and be like, 'I just want to lay in bed with my girl', I do that. I wake up and want to rap, I rap. So whatever I think of.
Consumers do not want a perceived cheap car; they want a car to flaunt. A car is as much about status and identity as it is about transport.
I'm just trying to avoid any sort of generic kind of music - I don't want to do generic jazz or fusion.
I rap when I'm rich. I rap when I'm broke. I rap when I'm bullshit in the street. I rap about only having one woman now. If you can look at a continuum of my career, it's been an evolution of a real dude. So when I say I take my wife to the strip club, we're there, at the five-dollar joint. More than anything, I want people to take away that I'm not mainstream act.
Everyone is talking about sustainability and resilience, yet all that knowledge is thrown in the bin. [Lagos is] a unique case, but also a test case. It's unbelievably unique, but also it's now considered with a number of really generic opinions, generic solution, generic expectations.
I like rap music. But bragging about being rich to poor people is really offensive. I want to hear a rap song about buying a Cy Twombly painting or dating a museum curator. I want to hear about that kind of rich.
This is hip-hop. If you've got something you want to rap about, just rap about it, man.
I just want real creative freedom without worrying about, you know, car payments.
I just want everybody to have fun. When I came into rap, that was my whole inspiration. That's what rap used to be about.
When I'm writing, I'm thinking about how the songs are going to play live. Fifty bars of rap don't translate onstage. No matter how potent the music, you lose the crowd. They want a hook; they want to sing your stuff back to you.
When I get in the car I love my wife and kids more than anything, but I'm not thinking about that side of things. I'm thinking about the car, I'm thinking about the race and I'm thinking about how to make the car faster.
The big stars in rap, they were too big, so when my rap generation started, it was about bringing you inside my apartment. It wasn't about being a rap star; it was about anything other than.
Rap has so many possibilities that need to be explored. There are different factions of rap, but some are in a rut. Rap doesn't have to be about boosting egos and grabbing your crotch and dissing women. There's a way to make political and social issues interesting and entertaining to the young rap audience.
If you're broke, you don't want to rap about being broke; you gonna rap about hustling and getting that bread.