A Quote by Andy Wilkinson
I had to really do some studying and examination of my own songwriting and I realized that, there's not a formula by any stretch of the imagination and aren't any rules, but there are principles. The first one is that art is a process, not a product. In fact, that holds true for damn near everything we do in life. The product is just something that happens. If you're faithful to the process, the product takes care of itself.
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You're confusing product with process. Most people, when they criticize, whether they like it or hate it, they're talking about product. That's not art, that's the result of art. Art, to whatever degree we can get a handle on (I'm not sure that we really can) is a process. It begins in the heart and the mind with the eyes and hands.
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
If you paint for product, you have to follow the rules that keep you on the track of your expectation. You have to calculate, organize, plan every move. When you paint for process, you listen to the magic of inner voices, you follow the basic human urge to experiment with the new, the unknown, the mysterious, the hidden. Process is adventure; product happens only within the parameters designed.
I try to be as faithful as possible to the facts as I understand them, but any story is at least partly a product of the imagination. I can comprehend a lot by immersing myself in all of the information I've collected, but my imagination is what brings it to life, and the bridging of that gap - between the received history and the conceived fiction - is both the most difficult and most enjoyable part of the process for me.
I received from my experience in Japan an incredible sense of respect for the art of creating, not just the creative product. We're all about the product. To me, the process was also an incredibly important aspect of the total form.
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it
We don't create things anymore, instead we just have virtual things. Uber, Alibaba and Airbnb, for example, do they have products? No. We went from this product-based model, to virtual product, to virtually no product what so ever. This is the centralization process going on.
The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
Just because a product says 'As Seen on TV' and looks like my product doesn't mean it performs like my product or will sell like my product.
We are the accidental result of an unplanned process ... the fragile result of an enormous concatenation of improbabilities, not the predictable product of any definite process.
Doing something out of town is so beautiful because it really becomes about the process, and the product will be a result of it, but process is what is the goal - to really see what works and create the best story possible.
you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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