A Quote by Angad Bedi
'Soorma' was made on a budget of 22 core and we don't expect it to do a 100 crore business, but it has definitely earned respectable numbers. It's a more performance heavy film with a great story and content.
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It's not necessary that every film has to hit Rs 100 crore box office, or the Rs 50 crore budget. If the film makes double of its project budget, we consider that a hit, and that also means that the film is in profit.
My goal is not to make a 100 crore film but a film which has got content.
Of course, an Oscar nomination would have added considerably to the film's business abroad. But it has already made nearly Rs 150 crore. It has done stupendous business overseas. We did a business of Rs 80 crore when we took 'Devdas' to Cannes.
I cannot put pressure on myself that I have delivered a Rs 100 crore film and now I have to give it again or it will not be successful. Films that earn Rs 50 crore or Rs 60 crore are successful, too.
'Radio' was made at a budget of Rs 6 crore. Thankfully, the money invested in making the film was recovered through music.
As 'Ready' did 100 crore-plus business, we will continue to dabble in film production in a big way.
I like to think I'm making films in the film business where movies are making enough numbers for the studios to let me keep working, but you also want those films to have content that makes you proud you made the film. That's not easy, but it's a fun puzzle to figure out.
I do not keep a track of numbers as such, but I am definitely aware of how a film of mine is doing when it is playing in theatres. More than the numbers, it is important to know how the audience is reacting to the film.
The kind of films being made, that are called experimental, only happens when the industry is confident enough for them to work and I believe that soon we will see a 100 crore blockbuster Punjabi film.
Our Bollywood stars who talk of being part of 100 crore films, I think I belong to the 1,000 crore club.
'Baahubali' team is not after numbers. If we would have been number guys, we would have never made a film with such a huge budget. We just wanted to make the biggest war film of this country, but what it has achieved is amazing.
'Marmayogi' has a budget of Rs 110 crore, and I think only a gifted person like Kamal Haasan can do justice to such a film.
I would never want to do a content-driven film with a box office life of Rs 20 crore.
You're not chasing syndication any more. It used to be a big thing. "Let's make 100 episodes and we'll get paid for life". You know? And what does the sheer amount of content that's being made do to syndication after a while? It just seems like there's more content than there is hours for everyone to watch it. But it's some of the best content that's ever been created.
The content dictates the style all the time. That's the way it is. If the content of the film - as in Husbands and Wives - is highly jagged, neurotic, fast-paced, nervous New York film, it just called for that kind of shooting, editing and performance.
The fans get to see you, and you can do great by your record if you have a great performance or a great night there. That's all part of the business. But at their core, awards shows are not really a sincere thing. For a lot of years, the artists had to pay to play their own set.
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