A Quote by Angela Ahrendts
We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.
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People over the age of thirty were born before the digital revolution really started. We've learned to use digital technology-laptops, cameras, personal digital assistants, the Internet-as adults, and it has been something like learning a foreign language. Most of us are okay, and some are even expert. We do e-mails and PowerPoint, surf the Internet, and feel we're at the cutting edge. But compared to most people under thirty and certainly under twenty, we are fumbling amateurs. People of that age were born after the digital revolution began. They learned to speak digital as a mother tongue.
If we look at India and the Indian demographics and the Indian consumer, I think the Indian consumer is going digital, social, and mobile. They want everything in a digital format, everything available on the go, and we socially connected.
New York is a spectacular place, and those who are jealous of the way we live our lives are always going to, you know, to strike out, and, you know, we're always going to be a target, sadly. London is going to be a target. You know, anywhere in the West, you're a target.
My first banjo? My mother's sister, my aunt, lived about a mile from where we did, and she raised some hogs. And she had - her - the hog - the mother - they called the mother a sow - of a hog. And she had some pigs. Well, the pigs were real pretty, and I was going to high school and I was taking agriculture in school. And I sort of got a notion that I'd like to do that, raise some hogs. And so my aunt had this old banjo, and my mother told me, said, which do you want, the pig or a banjo? And each one of them's $5 each. I said, I'll just take the banjo.
My mother never talked about sex. I was on the Dr. Ruth [ Westheimer] show once - this is years and years and years ago - and it was her Mother's Day show. And I didn't know what we were going to talk about but what she decided we were going to talk about was female masturbation. My mother had invited all her girlfriends. And you know these were all women in their late seventy's maybe they were in their eighty's by then and then and they were horrified because Dr Ruth had a little she had a little chart up you know "female masturbation".
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
My mother was Welsh and I loved going to Wales every summer, where Uncle Les had a farm. My mother had seven brothers and a sister and they were all very close. There would always be food on the table and uncles coming in and out. My father's family were English and lived in London, and we didn't really see them.
I always said if I lived to get grown and had a chance, I was going to try to get something for my mother and I was going to do something for the black man of the South if it would cost my life; I was determined to see that things were changed.
Once the image was in the digital environment, one of the problems was, we had no means to reproduce the color spectrum, grey scale, and contrast that film produces, without converting the digital file to film, evaluating it, then going back and changing the digital image.
I started on the clarinet. I was going to a music school - my mother took me - and the guy said, 'What do you want to play?' I said the drums, and my mother said, 'No, you don't. You don't want to play the drums.' So I said, 'Maybe the trumpet would be cool.' And my mother said, 'I don't think so.' And then the clarinet was handed to me.
I rang my mother to thank her for giving birth to me and she said, "What choice had I? You were in there, how else were you going to get out?
It was precisely this notion of infinite series which in the sixth century BC led the Greek philosopher Zeno to conclude that since an arrow shot towards a target first had to cover half the distance, and then half the remainder, and then half the remainder after that, and so on ad infinitum, the result was, as I will now demonstrate, that though an arrow is always approaching its target, it never quite gets there, and Saint Sebastian died of fright.
Planning is like "pointing yourself" in the direction of a target...no more than that. Let your power then redefine the target, and re-point you in the correct direction. Think of it like this: An arrow is never going to hit the target unless it's in flight. If you sit around and wait for God to shoot the arrow, nothing is going to happen.
They took 3-D digital photographs of my entire body. I had to pose stark naked, assuming a kind of Spider-Man position. After a minute, one of the technicians pointed to my genitals and said, Um, we're not getting enough data there ... It wasn't what you think. It turns out that the fancy digital camera doesn't pick up dark areas too well, and they were having trouble because of the hair down there. I actually had to spray on this highlighter stuff. (On having digital photos taken for the invisible man role in the film Hollow Man)
I've always said that, first and foremost, I make films for New Zealanders. They're my target audience. Then after that, if people appreciate my stories from outside this country, then that's an added bonus.
My mother always, always, always thought that I was going to be famous. Thought that I was going to win Oscars. In fact, I believe I accepted the Oscar as a ketchup bottle many a time in front of my mother in the kitchen. 'I'd like to thank the Academy,' I said with a ketchup bottle.
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