More reforms will give more impetus to German industries to invest in India. German companies want to be treated on par with Indian companies, and creation of an equitable market is crucial for investments.
There are 1600 German companies active in India, and some of them are more than 100 years old. Our companies value India as a location for manufacturing and as a market.
When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
When German companies take over firms in India, it is seen as normal. When an Indian buys one or two firms in Germany, that is something special.
The larger the German body, the smaller the German bathing suit and the louder the German voice issuing German demands and German orders to everybody who doesn't speak German. For this, and several other reasons, Germany is known as 'the land where Israelis learned their manners'.
Getting a traditional pharmaceutical to the market can cost a billion dollars or more. Newer, more tailored and targeted drugs called biologics are even more complex and expensive. Simple economics dictates that companies and venture funds will invest more in products that can generate a sufficient return.
There are about 100 German companies in Nigeria, and German investors have earned a lot of respect from Nigeria because of the quality of the manufactured goods they produce, especially machinery.
Indian companies have a very exciting global opportunity, Indian companies are well-respected globally, doors of business are more open. So that has been a focus for us, how do we globalise faster?
More and more major industries are being run on software and delivered as online services—from movies to agriculture to national defense. Many of the winners are Silicon Valley-style entrepreneurial technology companies that are invading and overturning established industry structures. Over the next 10 years, I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not.
German is more familiar now since I live part of the year in Rome and part in the German part of Switzerland. But it's not difficult to sing in German; it's difficult to feel in German. This takes time. It's a culture.
The focus of our public discourse has been on how American companies are competing with Japanese, German, and other foreign companies. What this allows us to ignore is how each of those American companies is really in competition with the families of the workers. That's the real competition.
I like to invest in companies where I can really add value from my experience, network, etc., so checking out my portfolio of other investments, and my background, will generally give some guidance there.
I understand when there's no money for the arts in the government, but it should maybe pressure private companies to support more filmmakers. These exhibition and distribution companies are huge, and there might be incentives for them to invest more in Mexican cinema.
Over 30 years ago, Airbus was founded by a European consortium of French, German, and later Spanish and British companies to compete in the large commercial aircraft industry with U.S. companies.
My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.
As we spend more, and as companies are pushed to invest, they say, "Hey wait a minute! There's more demand in the system. Let's invest more."
In my job I meet many outstanding, world class, British based companies. But we need more companies and more jobs in the companies we have.