A Quote by Anita Elberse
What you get when you put all your resources behind a product, is you get everyone to join in.
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Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively.
Join the bold, the brazen, the unintimidated. Join not having excuses. Join the idea that fun is the source of all joy. Join the unwillingness to give up. Join doing things your way. Join not joining. Join that purpose is stronger than outcome. Join your gut. Join the constant challenge of seeking greatness. Join play. Join the hunger to find what makes you happy. Join karma and nature and the effect you have on your world. Join your philosophy. Join something bigger than you. Join what you believe.
At Arsenal, we're not short of combination football, and I like to join in on that and get in behind defenders and try to get shots off at goal.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
Get your butt in a chair and write. If it comes out weak or bad or clunky or ordinary, then accept that this happens to everyone. Everyone. Get it down, get it done, and fix it in the rewrite. Just like everyone from Stephen King to J. K. Rowling to Chuck Palahniuk does.
It's hard to get money to support your [non-profit] organization if you have no evidence. It's very much like the acting business: You need an agent and manager so you can get a job to get resources, but you can't get an agent and a manager unless people see your work.
It doesn't really matter if you are left behind the back, but what matters is your capacity to pull and push everyone by your way to get to the front.
MMA is not one of those up and down basketball seasons where you have a ton of games and you can still make the playoffs. It doesn't work like that in MMA. You get a couple losses, you get washed up, you get the door slammed behind you and they bring in the next person behind you who is here to take your place.
As a young entrepreneur starting an enterprise company, be prepared for the fact that you'll need to get involved in enterprise sales. Everyone wants to speak to the founder, and this is also how you'll get feedback on your product. It's worth bringing in early somebody with enterprise sales experience.
Sit up, join up, get on line, get in touch, find out who's raising hell and join them. No use waiting on a bunch of wussy politicians.
I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I look at that and say, "Hey, that's an exciting thing to get behind!" Because they can improve that product. That leaves more upside from an innovation and revenue potential than you're gonna find in a lot of places. So you could say that's a downside, I see that as an opportunity.
If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.
Deadlines are great for customers because having one means they get a product, not just a promise that someday they'll get a product.
Look at how successful the domestic workers movement has been. But it's different when it's your husband hiring someone. Domestic workers quite literally say, "You need to get your house in order. You can't join this movement unless you look at yourself." And they're very forgiving, amnesty for everyone. "You haven't been paying into your nanny's unemployment insurance? That's cool, we'll teach you how to get right and go from there." What would the parallel be around sex workers? I don't know if there can be one.
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
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