A Quote by Ann Bridge
What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.
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Every once and a while somebody writes a script, but even regardless of what age you are, most of the actors would all agree that it's all based upon material and the material has got to spark with you. It may be great material but you think it's great material for somebody else. Or it's great material and I'm perfect for it. So, you just have to make that judgment and if you feel in the mood to do it.
People of all ages, including children, have been exposed to clever and eye-catching advertising material, .. All that will now change. Tobacco advertising is going to end, and it's going to end soon,.
No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.
The modern form of things had begun to appeal to me, also (as material for satire) politics, and the lives of the great and little, high up in the social scale.
Material goods consist of useful material things, and of all rights to hold, or use, or derive benefits from material things, or to receive them at a future time.
A lot of modern film scoring is about a lack of themes, so I try to find ways of using music that doesn't necessarily have thematic material in it to make the points when there is thematic material even stronger. It's cool to be able to combine old and new.
It was with the Industrial Revolution, as society plunged ever more eagerly into the conquest of material riches and bent all its energies to the accumulation of goods, that material poverty became a major problem. Obviously, this meant abandonment or downgrading of spiritual values, virtue, etc. To share or not to share in the increase of the collective wealth-this was the Number One question. It was the desire to acquire wealth that prompted the poor to start fighting.
If you live in a material universe where acquiring things is very important to you, then family is an absolute deterrent to maintaining that sort of a world, because family involves values like affection, and sympathy, and passion, and types of pleasure that lead nowhere in a material sense.
People have had to make up for their spiritual impoverishment by accumulating material things. When spiritual blessings come, material blessings seem unimportant. As long as we desire material things this is all we receive, and we remain spiritually impoverished.
One of the great arts in living is to learn the art of accurately appraising values. Everything that we think, that we earn, that we have given to us, that in any way touches our consciousness, has its own value. These values are apt to change with the mood, with time, or because of circumstances. We cannot safely tie to any material value. The values of all material possessions change continually, sometimes over night. Nothing of this nature has any permanent set value. The real values are those that stay by you, give you happiness and enrich you. They are the human values.
Even my wife and two of my children are in "Leaves of Grass". Because I love the source material so much, it was really easy to write and an utter delight to get to direct because I had people like Edward [Norton] elevating the material and surprising me in their interpretations of all of this stuff that's so close to me.
Most of what we take as being important is not material, whether it's music or feelings or love. They're things we can't really see or touch. They're not material, but they're vitally important to us.
In this world it is possible to achieve great material wealth, to live an opulent life. But a life built upon those things alone leaves a shallow legacy. In the end, we will be judged by other standards.
Something most people don't know about me is that I'm obsessed with technology. With that in mind, the 'material' I'd most like to experiment is the material that has yet to be invented.
The material I did was lasting material. A lot of people thought I wasn't doing anything, but I was in the studio. The biggest factor is the material you choose. You hunt, you cut.
We must remember that everything depends on how we use a material, not on the material itself... New materials are not necessarily superior. Each material is only what we make it.
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