A Quote by Anna Lappe

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

Anna Lappe

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Against Been Body Charity Coke Companies Couple Deals Doing Encourage Exchange Explicit Form Front Get Getting Go Gotten Hidden In The Past Instead Just Kids Kind Like Marketing More Much Now Parents Past Pepsi Points Presented Products Purchase Push Really Rewards School Schools Seeing Shape Shifting Some Student Student Body Things Toward Upset Various Very Way Ways Years

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Anna Lappe
American - Author
Born: 1973

There are so many flavors of Coke now - Coke with lemon, Coke with vanilla, Coke with lime, Cherry Coke, and they've just brought out another new flavor - Coke with Pepsi.

David Letterman

Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.

Lewis Black

To write drama is to leave a can of Coke by the side of the road. Then, sit on that can of Coke. Where's the can of Coke now?

Stephen Adly Guirgis

What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke. Liz Taylor drinks Coke, and just think, you can drink Coke, too.

Andy Warhol

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

The effect of the coke on our relationship [with my wife Brenda] was very sick. Now that it's over, those were actually funny times. Looking for each other's coke, hiding it, finding it, doing some, not telling the other. Then fighting over it.

George Carlin

Sometimes, you know, I just feel like I want a Coke, and I drink a Coke.

Gael Monfils

Well, sometimes I just feel like I want a Coke, you know? And I drink a Coke.

Gael Monfils

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

Nicholas D. Kristof

If the parties would brand themselves the way Coke and Pepsi and other products do so that you knew what you were buying, it had quality control. I vote for the Republican. He or she will not raise my taxes. I'll buy one. I'll take that one home.

Grover Norquist

I've never done coke or anything, and I've never played a character who has, so I don't know whether I would actually try coke if I had to play a character who took coke.

Carey Mulligan

I stagger out of bed, take the dogs outside, and then I'll get a Diet Coke and a couple of dog biscuits and go upstairs. By the time I've consumed my Diet Coke and had a quick run through the morning email and Twitter feed, I will probably be compos mentis enough to work.

Diana Gabaldon

I love Diet Coke, I drink Diet Coke... What girl doesn't like to have a Diet Coke?

Holly Willoughby

Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.

Emily Weiss

School is the first impression children get of organized society. Like most first impressions it is the lasting one. Life is dull and stupid, only Coke provides relief. And other products, too, of course.

John Taylor Gatto

There's a lot of guys who use their likeness - to do movies, and do other business stuff, but not too many guys are actually making product. I'm making product, it's a different thing. A lot of guys are holding up Coke cans and get paid a lot of money to do that, but no one's making a Coke can. I'm the guy that's trying to make the Coke can.

Martellus Bennett

A Quote by Anna Lappe

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