Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
To be 'squeezed' is to be bound by a very American psychological and socio-economic predicament. Being squeezed involves one's finances, one's social status, and one's self-image.
Being shot out of a cannon will always be better than being squeezed out of a tube. That is why God made fast motorcycles, Bubba.
Authors will make far more on those ebooks through direct sales than publishers are offering. There is no incentive for authors to sell those rights to traditional publishers which means, in the fairly short term, publishers run out of material to sell.
There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platform policies.
Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it.
Some people will tell you that slow is good - but I'm here to tell you that fast is better. I've always believed this, in spite of the trouble it's caused me. Being shot out of a cannon will always be better than being squeezed out of a tube. That is why God made fast motorcycles, Bubba.
In fact, most people are being squeezed in their little cubicle, and their creativity is forced out elsewhere, because the company can't use it. The company is organized to get rid of variants.
I've had good publishers and bad publishers, and you've got to learn when the advice is sensible and when it's not.
Publishers seem to be in an alcoholic haze most of the time. Well, the publishers have no idea what a writer is.
We are forced by the major publishers to include electronic rights in the contracts we make with publishers for new books. And there's very little we can do about that.
I feel like a mosquito being squeezed.
Publishers have in-house editors, but I hire my own before I submit the work to publishers. They appreciate it and I feel more confident about the material.
I see publishers bemoaning their fate and saying that this is the end of publishing. No! Publishers will recreate themselves. Some of that comes from my experience as a print publisher.
The real effect of the WTC calamity has been depressed spirits, anxiety, and uncertainty among publishers, and of course those emotions are not restricted to publishers.
What comes out of you when you are squeezed is what is inside of you.