A Quote by Aparshakti Khurana

I do not keep a track of numbers as such, but I am definitely aware of how a film of mine is doing when it is playing in theatres. More than the numbers, it is important to know how the audience is reacting to the film.
The first thing I say when people ask what's the difference [between doing TV and film], is that film has an ending and TV doesn't. When I write a film, all I think about is where the thing ends and how to get the audience there. And in television, it can't end. You need the audience to return the next week. It kind of shifts the drive of the story. But I find that more as a writer than as a director.
I want more numbers than I’m likely to get, and God, I want more numbers for Augustus Waters than he got. But, Gus, my love, I cannot tell you how thankful I am for our little infinity. I wouldn’t trade it for the world. You gave me a forever within the numbered days, and I’m grateful.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
See, if I was a filmmaker and I was putting my money in a film, I would definitely want actors who can bring the audience to the theatres, otherwise what is the point of it? Because I will be spending a lot of money on the film.
Stars are always bigger. They bring the audience to the theatres. More than that, they do a lot of work in a film, and they are always on top. I am in no way competing with them.
I think soccer is more respected now than it ever has been. You can see that in the numbers of young kids who are playing and the numbers of people who are coming to watch.
One thing that the audience, and perhaps critics, aren't aware of is that, especially in a film like 'Moonlight,' you always shoot a lot more footage than makes the cut of the film.
When I was younger, I definitely thought musical theater was sort of more pure than film. I used to say I'd never go to film because we had to get it right the first time in musical theater. But then, of course, I started doing film and realized I loved it. Keep in mind that I was 8 years old when I said that.
The film world is far more male-dominated. I mean, the numbers are staggering at the level of how many people on set there are, and almost all the trades in film, there's a lot more men. So I can see without anyone intending to be biased [that] we have kind of a collective choosing of men's stories and a collective of taking men's stories seriously.
Hard numbers tell an important story; user stats and sales numbers will always be key metrics. But every day, your users are sharing a huge amount of qualitative data, too - and a lot of companies either don't know how or forget to act on it.
Even during my short film days, I approached theatres with the idea of playing them during the interval. They thought it was problematic to screen an offbeat short film in between a commercial film.
It's so hard to keep perspective and keep things in context, and it's so easy to get distracted. This film [Shelter] reminded me how important it is to remain aware, and to keep seeing the things that are happening around the world.
Whereas painting is a more rarefied art form, with a limited audience, I recognized film as this extraordinary social tool that could reach tremendous numbers of people.
Well can I just make a point about the numbers because people talk a lot about police numbers as if police numbers are the holy grail. But actually what matters is what those police are doing. It's about how those police are deployed.
I can feel how an audience is reacting when I'm on a stage, but when you are on stage, your perception is distorted. That's something you just have to know. It's like pilots that fly at high Gs and they lose, sometimes, consciousness and hand/eye coordination and they just have to know that that's going to happen. They have to be trained to not try to do too much while they are doing that. So when you are on stage, you have to be aware that you are wrong about how it feels a lot of times.
Definitely inspired to keep on grinding, keep on going, keep on doing what we do every single year: Win games and put up numbers.
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