A Quote by Ariel Winter
Social media and I have had a very tumultuous relationship.
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I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
Why being involved in social media has had such a tremendous impact on me, is deeply connecting me with fans in ways that I never had before. I was connected with fans and I always appreciated the relationship I had with fans, but, through social media, it allowed a deeper connection.
It was a very, very strange experience to go through on social media. Before that, my social media life had been very tame. I had only just dipped my toes in the world of Twitter and was throwing out a tweet, here and there, of very boring and normal stuff. All of a sudden, Pornstache just turned my world upside down.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
I'm naturally shy, so the social media thing is new to me. I haven't really figured out how my voice sounds on social media, you know? I don't want to tweet everyday just for the sake of tweeting. I want to make sure whatever I do there is honest. Social media can very quickly get fake, and I don't want to be that guy.
I come from a traditional media generation, you know? I'm like the last generation of that. And so the whole world has changed, ultimately. Coming into social media, Twitter, Facebook - I mean, the first social media I ever had was Tumblr.
Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.
I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.
The hero of the beloved Star Wars trilogy is Luke. The principle dynamic is the complicated relationship between Luke and his father. Not coincidentally, George Lucas' last name sounds a lot like Luke. That's the one he identified with. George Lucas had a tumultuous relationship with his own father, and people who know him say that you can't understand the backstory of the movies without knowing that his dad was occasionally difficult but also very loving. They had a big break between them. In those movies, he's very focused on sons and fathers.
You can't build a strong future for millennials or young people just based on social media. If so, they'd be all secure with Mr. Trudeau, who is very good at social media.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
Honestly, I feel like inside my soul, I'm very anti-social media to a point where I realized that I need to be active in part because of my profession, but I delete all of the social media apps on my phone daily.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
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