A Quote by Aristotle

Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.
Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character ofthe speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.
He insists on a version of you that is funnier, stranger, more eccentric and prfound thatn you suspect yourself to be--capable of doing more good and more harm in the world than you've ever imagined--it is all but impossible not to believe, at least in his presence and a while after you've left him, that he alone sees through your essence, weighs your true qualities . . . and appreciates you more fully than anyone else ever has.
For it is not true, as some treatise-mongers lay down in their systems, of the probity of the speaker, that it contributes nothing to persuasion; but moral character nearly, I may say, carries with it the most sovereign efficacy in making credible.
When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that 'a drop of honey catches more flies than a gallon of gall.'
We find that the statements of science are not of what is true and what is not true, but statements of what is known with different degrees of certainty: "It is very much more likely that so and so is true than that it is not true".
A lot of people think that persuasion is all about values and aligning values. I largely disagree. I think persuasion generally, and political persuasion more particularly, has much more to do with explaining in new ways and connecting dots in new ways than just invoking emotions and values.
Maybe that's the way to tell the dangerous men from the good ones. A dreamer of the day is dangerous when he believes that others are less: less than their own best selves and certainly less than he is. They exist to follow and flatter him, and to serve his purposes. A true prophet, I suppose, is like a good parent. A true prophet sees others, not himself. He helps them define their own half-formed dreams, and puts himself at their service. He is not diminished as they become more. He offers courage in one hand and generosity in the other.
It has generally been assumed that of two opposing systems of philosophy, e.g., realism and idealism, one only can be true and one must be false; and so philosophers have been hopelessly divided on the question, which is the true one.
It's absolutely true that it's almost impossible to play a character without having any affection for him.
Men are more readily contented with no intellectual light than with a little; and wherever they have been taught to acquire some knowledge in order to please others, they have most generally gone on to acquire more, to please themselves.
Facts are certainly the solid and true foundation of all sectors of nature study ... Reasoning must never find itself contradicting definite facts; but reasoning must allow us to distinguish, among facts that have been reported, those that we can fully believe, those that are questionable, and those that are false. It will not allow us to lend faith to those that are directly contrary to others whose certainty is known to us; it will not allow us to accept as true those that fly in the face of unquestionable principles.
Sometimes small incidents, rather than glorious exploits, give us the best evidence of character. So, as portrait painters are more exact in doing the face, where the character is revealed, than the rest of the body, I must be allowed to give my more particular attention to the marks of the souls of men.
If what the philosophers say be true, that all men's actions proceed from one source; that as they assent from a persuasion that a thing is so, and dissent from a persuasion that it is not, and suspend their judgment from a persuasion that it is uncertain, so likewise they seek a thing from a persuasion that it is for their advantage.
It has been said that true religion will make a man a more thorough gentleman than all the courts in Europe. And it is true that you may see simple laboring men as thorough gentlemen as any duke, simply because they have learned to fear God; and, fearing him, to restrain themselves, which is the very root and essence of all good breeding.
Reality is a projection of consciousness, so if you believe - more than just think - but believe, subliminally, that something is true, it will become true because you will make micro-decisions based on the reality that you have faith in.
It is commonly said that men are forward to believe whatever is connected with their own interest. This in common cases is true; but it is also true, that when some very great and unexpected good news is brought to us, we find it very difficult to credit it.
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