A Quote by Aristotle
Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character ofthe speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.
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Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.
In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.
There are three kinds of intelligence: one kind understands things for itself, the other appreciates what others can understand, the third understands neither for itself nor through others. This first kind is excellent, the second good, and the third kind useless.
Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.
Minds are of three kinds: one is capable of thinking for itself; another is able to understand the thinking of others; and a third can neither think for itself nor understand the thinking of others. The first is of the highest excellence, the second is excellent, and the third is worthless.
The first word gives origin to the second, the first and second to the third, and the third to the fourth, and so on. You cannot begin with the second word.
Three silences there are: the first of speech, the second of desire, the third of thought.
The vine bears three kinds of grapes: the first of pleasure, the second of intoxication, the third of disgust.
Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.
Within speech, words are subject to a kind of relation that is independent of the first and based on their linkage: these are syntagmatic relations, of which I have spoken.
Because there are three classes of intellects: one which comprehends by itself; another which appreciates what others comprehend; and a third which neither comprehends by itself nor by the showing of others; the first is the most excellent, the second is good, the third is useless.
Speakers find joy in public speaking when they realize that a speech is all about the audience, not the speaker. Most speakers are so caught up in their own concerns and so driven to cover certain points or get a certain message across that they can't be bothered to think in more than a perfunctory way about the audience. And the irony is, of course, that there is no hope of getting your message across if that's all the energy you put into the audience. So let go, and give the moment to the audience.
So that in the nature of man, we find three principal causes of quarrel. First, competition; secondly, diffidence; thirdly, glory. The first maketh men invade for gain; the second, for safety; and the third, for reputation. The first use violence, to make themselves masters of other men's persons, wives, children, and cattle; the second, to defend them; the third, for trifles, as a word, a smile, a different opinion, and any other sign of undervalue, either direct in their persons or by reflection in their kindred, their friends, their nation, their profession, or their name.
There are three deaths. The first is when the body ceases to function. The second is when the body is consigned to the grave. The third is that moment, sometime in the future, when your name is spoken for the last time.
Finally he spoke the three simple words that no amount of bad art or bad faith can every quite cheapen. She repeated them, with exactly the same slight emphasis on the second word, as though she were the one to say them first. He had no religious belief, but it was impossible not to think of an invisible presence or witness in the room, and that these words spoken aloud were like signatures on an unseen contract.
Of means of persuading by speaking there are three species: some consist in the character of the speaker; others in the disposing the hearer a certain way; others in the thing itself which is said, by reason of its proving, or appearing to prove the point.
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