A Quote by Arjun Rampal
The demarcation between an art house film and an entertainer has blurred, only because a larger section of the audience has accepted such realistic films.
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Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.
I've always loved theatre because it's so immediate. The challenge of it is that, career wise, it's easier to get traction in the industry if you do film and TV because the audience is larger, and because the work can be seen for a longer period of time. I did solid work in a series of regional and Off-Broadway shows, but the work I did on TV or film will have a longer life with a larger audience (and with services like Netflix). Ultimately, there's something intimate about TV, because the storytelling and the actors come home with the viewer. It can be powerful because of that.
I don't believe in misconceptions in art and films. There are always so many different ways to relate to or understand a film. I love films that give a great amount of space to the audience to explore or be active with what the film is saying.
Phantom Films is an established production house and it will help to spread awareness about the documentary film 'Katiyabaaz' among the audience. I saw this film and I loved it. Then we decided to support this film.
Of late, Mollywood has been having many films that are being made not because the makers think it will be accepted by the audience; but because they know that they can get back their investment made in the film by selling its satellite rights. This, I believe, is a very bad trend.
At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
I want to make a film that is commercially successful because that means that the larger cinema-going audience around the world like the movie, which is my goal. That's my job, to make films that people respond to.
People talk about making art films - experimental films. I can make an art film every day of the week. Nothing to it. What's difficult is to combine a commercial film with art.
There was a notion that I could do only niche films like 'Yevade Subramanyam' or 'Krishna Gaadi'... I wanted to break that and draw in a larger audience so that next time I do a so-called niche film, more people might come out to watch it.
The audience for 'Lootera' is far less than for my other kind of films. Just because I pulled it off doesn't mean I will change my tastes. I love to watch masala films, and I love to sing, dance and say those larger-than-life dialogues. But whenever I get a chance, and I really feel the connect, I will do a performance-oriented film.
The Malayalam audience knows me as an art film actress, and I am fine with that because I know that such films come from the heart. It's difficult to do them, but the satisfaction you get is immense.
I think of horror films as art, as films of confrontation. Films that make you confront aspects of your own life that are difficult to face. Just because you're making a horror film doesn't mean you can't make an artful film.
I firmly believe that emotions are universal, and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.
You need demarcation." "Demarcation?" I asked. "It means a clear separation between two things," he told me. "A solid end before a clean beginning. No murky borders. Clarity.
It is said that anyone who does commercial cinema is not acting, and anyone who does an art film is acting. I don't believe it. I feel whenever you are doing a film, you are acting. So you need to be applauded for that. I won't do art house cinemas. I want to make commercial films. I want my films to make money.
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