A Quote by Arthur Cohn
It has nothing to do with commercial success. You cannot calculate in your head how to put the mosaic together to make a commercial film: that's out of the question.
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As I've indicated, most books go out of print within one year. The same is true of music and film. Commercial culture is sharklike. It must keep moving. And when a creative work falls out of favor with the commercial distributors, the commercial life ends.
Regardless of what film you make, you want people to watch your film, and you ultimately need commercial success.
Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
I have done a Hamburger Helper commercial, a Hardees commercial, a McDonalds commercial. American Express commercial.
In the beginning, it wasn't even a question of deciding I'm going to do independent film and not commercial films - I wasn't being offered any commercial films, and there wasn't an independent scene.
I'm very pro-Israel. In fact, I was the head of the Israeli Day Parade a number of years ago, I did a commercial for [Benjamin] Netanyahu when he was getting elected, he asked me to do a commercial for him, I did a commercial for him.
If you make a good film, then there's no harm if it achieves commercial success.
By some curious mischance, a couple of my plays managed to hit an area where commercial success was feasible. But it's wrong to think I'm a commercial playwright who has somehow ceased his proper function. I have always been the same thing - which is not a commercial playwright. I'm not after the brass ring.
I think we have the wrong notion of commercial and intellectual or artistic film. Because all films are commercial.
I think, a lot of times, bands will break up because their goal is commercial success, and most bands aren't going to get that: it's out of their control. If you do, you're one of the lucky ones, but that commercial success will likely fade, and you'll end up breaking up anyway.
My first commercial ever was a Dr. Pepper commercial. And then I did a Mountain Dew commercial. A lot of soft drinks.
We need more filmmakers of color telling the story. I'd like to see more filmmakers take their products out independently, put together a good commercial film and distribute it online.
It's pretty hard to make out what's going to be a commercial success and what's not.
One of the first jobs I did was a commercial, a local commercial on the Chinese channel here in Los Angeles, and the whole thing was in Cantonese, I think, and I didn't have any lines, but I was kind of the focus of the commercial.
When I get saturated by commercial films, I'll probably do another film like 'Siskiyaan.' But yes, as a viewer, I really enjoy commercial cinema; so obviously, as an actor, I would love to be a part of one.
What has helped me is my success in commercial cinema. It has given me a platform for others to cast me in their films. If I did not have the commercial success, then I wouldn't be able to do the smaller films.
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