A Quote by Ashwin Sanghi
I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
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A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
I do know one thing - while success has a lot to do with hard work, luck also plays an important role.
Luck plays an important role in Bollywood. We all work really hard to earn success but our luck has to be on the right side, especially from where I come from.
Reading is sometimes thought of as a form of escapism, and it’s a common turn of phrase to speak of getting lost in a book. But a book can also be where one finds oneself; and when a reader is grasped and held by a book, reading does not feel like an escape from life so much as it feels like an urgent, crucial dimension of life itself.
It's important to read a book, but also to hold the book, to smell the book... it's perfume, it's incense, it's the dust of Egypt.
It's somewhat of a contradiction, .. I guess the quieter the voice, the more necessary it is to push it. It's not going to leap out at you and scream. I also can't control how a book is marketed. To say the book marketing is aggressive, fine, I'm happy with that. Push the book. That doesn't mean that my personality or writing style changes.
Book culture has also become something that's kind of incredible to younger people now, because of the Internet. If you go to any of the book fairs - PS1 or the MOCA Book Fair - none of the people are over the age of 40 years old there, and they trade and buy books, because they're almost antiquities at this point. They're not really important, in a way, because the Internet is how information is taken in.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
The process of writing a book is infinitely more important than the book that is completed as a result of the writing, let alone the success or failure that book may have after it is written . . . the book is merely a symbol of the writing. In writing the book, I am living. I am growing. I am tapping myself. I am changing. The process is the product.
As a digital creator, there's been so much pressure to write a book because so many of my peers have done it. I've been very adamant about saying, "No! I don't want to release a book just for the sake of writing a book. I'm going to write a book when I feel like I have something to say in a book."
People really don't like to hear success explained away as luck — especially successful people. As they age, and succeed, people feel their success was somehow inevitable. They don't want to acknowledge the role played by accident in their lives. There is a reason for this: the world does not want to acknowledge it either. If you use better data, you can find better values; there are always market inefficiencies to exploit, and so on. But it has a broader and less practical message: don't be deceived by life's outcomes. Life's outcomes, while not entirely random, have a huge amount of luck baked into them. Above all, recognize that if you have had success, you have also had luck — and with luck comes obligation.
Getting a book published made me feel a little bit sad. I felt driven by the need to write a book, rather than the need to write. I needed to figure out what was important to me as a writer.
Getting a book published made me feel a little bit sad... I felt driven by the need to write a book, rather than the need to write. I needed to figure out what was important to me as a writer.
When I was first writing 'Feed' - which was the first book I published as Mira - I talked about it very openly on my blog, on Twitter, that I was writing this book, and it wasn't until after it was sold that I said 'Mira Grant' wrote this book. And the reason there was really purely marketing-based.
What if there was a library which held every book? Not every book on sale, or every important book, or even every book in English, but simply every book - a key part of our planet's cultural legacy.
The only other thing which I think is important is: Don't write a book or start a book with the expectation of communicating a message in a very important way.
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