A Quote by Asrani
Quality cinema is not changing anything, everything is the same. The artistes and other people involved in these films get some recognition at international film festivals and award shows only.
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To get noticed, I had to take my films in a space which was much more democratic in terms of cinema - the international film festivals.
I think once you have films in certain festivals you begin to have name recognition, and there are possibilities. Especially for independent filmmakers, it's always good to try the international market because it doesn't have the same kind of baggage.
Film fests are an opportunity to see different kinds of films that you usually don't get to watch. When I'm part of a jury, then I get to judge films, but otherwise I attend festivals to watch two or three films a day and network with a gathering of cinema lovers from all over.
Film festivals should also show commercial films along with parallel cinema. This is the only way that it could reach out to more people.
Festivals are where I see other peoples' films, where we talk, where I get to learn what was working about the film, I get to have a discussion with viewers... and people who enjoy reading films - I enjoy reading other peoples' films, and what discussions can come of that.
It's not a big deal to send a film to the festivals, but yes, winning an award is huge. When you send a film at festivals, people talk about you and your work, and one gets great exposure.
Film festivals are a great vehicle for gaining an audience for your film, for exposure for the talent in the film and for the film makers to leverage opportunities for their films. I love the energy that film festivals bring.
Of course, there's always one theater that shows some kind of European film. Now, fortunately, you have DVDs, so it's possible to get anything you want within a few hours. In those days, it was virtually impossible to get Italian films, or German films, or whatever. So I grew up with very standard, mainstream films.
I go for a couple of parties; you won't find me at every film party and never at award ceremonies. I tried attending for the first three to four years, and I've performed at award shows. I sat in them, and I've also exited pretty fast from them. It's just not my place. I'd rather get their adulation in a cinema hall.
A lot of the young people make beautiful films or big films or are able to finance them, but they can't get anyone to distribute them, they can't get anyone to see them, so they go to these thousands of film festivals. So I still believe that even though a young kid might be able to make a masterpiece or something that changes the direction of cinema, the issue of how to get it to people is still not solved.
. . . you [film critics] always overstress the value of images. You judge films in the first place by their visual impact instead of looking for content. This is a great disservice to the cinema. It is like judging a novel only by the quality of its prose. I was guilty of the same sin when I first started writing for the cinema. . . . Now I feel that only the literary mind can help the movies out of that cul de sac into which they have been driven by mere technicians and artificers.
I think a very good movie director makes films to entertain people, but not to be considered like they were Cervantes, you know? One of the biggest problems now, with all the festivals and everything, is a confusion between the quality and the beauty and the highness of things. A film is a film. It's something to entertain you a couple hours. Not to be considered as if it were Shakespeare.
The reality is that we have all these awards and all these festivals that give out awards, so you sort of go, 'okay, well, people liked the film, and I think it's a good film, and it's up for an award - well, I guess it should win the award then.'
I'm happy that my films were discovered by chance by foreign film festivals. That makes me realise more that there is a world outside Japan too. For me, it's an occasion to meet many people and to experience directly the response of international audiences to my films. But for me as a director, my attitude towards making films hasn't changed with the fame. I feel it's not good to change as a person anyway
The quality and success of Disney was actually bad for us animators because everyone on the planet thought that animation was only for kids and only in a certain domain. The big film festivals never thought much about animated films.
I make films, and festivals, museums, and academia are embracing the work. It will be heard. It's bound to happen because cinema is universal. You create it, some people will notice it, some people will watch it.
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