A Quote by Augusten Burroughs
Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life.
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Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
I'd love to work on something that gets some type of critical respect. This business is sometimes so brutal - you work on something for months and really feel like the project is good and you're doing the best work you can, and then it just gets hammered by critics. It's such a bummer sometimes, because everything seems to build up to the release and a couple of bad reviews can make it seem like it was all a waste, which you know it wasn't.
The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
The idea for The Muse came from my own life, from a product that I wanted but couldn't find anywhere. Sometimes when you see a need for something in your own life and you can't get it, you feel crazy enough to make it happen yourself.
When you go to make a purchase, take a look at the product and ask yourself: 'am I being cheated?' If a product from a 'fast fashion' chain is falling apart before you've even bought it, it's not a deal. It's the fast-fashion company trying to get you to buy something that is quick on trend but slow on quality.
I'm fortunate enough that every job I do seems to be, at the very least, teaching me something fantastic. I make new friends. I work with talented people. And each project and experience seems to be better than the last. I seem to be topping myself all the time. I think to myself: "It can't get better, it can't get better..." And then something happens that makes me feel like I'm truly richer for the experience.
Think about every time you've seen someone being objectified, abused, enslaved. We see it constantly on the TV, in magazines, on the Internet. We've become numb, so we do nothing. The accumulation of passivity might make reading about that exploitation uncomfortable. And sometimes when I'm writing, I think of it like this: "People seem to like garbage, so here is what garbage smells like..."
One thing matters more than anything else for a dating product, and that is the quantity and quality of the people who use the product. It's really freaking hard to get critical mass.
The main challenge is technology and that's something I really push and work closely with Adidas on. They're real leaders in sports performance; always trying to push that further and further and get the best technology they can. That takes time and has rigorous testing, it's very laborious, but it's also very rewarding. You get to work with fantastic athletes, and that's a fantastic thing that has nothing to do with my day job in ready-to-wear.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.
Currently, it was leading him through a neighborhood that was on the downside of whatever curve you hoped you'd bought your property on the upside of. Graffiti and garbage were everywhere here. They were everywhere in the city, if it came to that, but elsewhere the garbage was better quality, and the graffiti was close to being correctly spelled. The whole area was waiting for something to happen, like a really bad fire.
Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.
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