A Quote by Ayushmann Khurrana
It is a conscious choice to go for content-driven scripts because that is the key for any film to work. There are no two ways about it, and I have always been attracted to great content.
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Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
Music will always be the heart and soul of a film, whether the film is star-driven or content-driven.
I'm always attracted to lower budget, not because it's lower budget, but because they tend to be better scripts. It's the scripts that tend to be the small arthouse film that tend to be more actor-led and character driven.
With Marathi cinema, content is king. It has always been driven by content. I am lucky that I don't have to leave home to seek a job elsewhere. The industry is here at home.
Out of sheer respect for the people I look up to in the industry, I do say 'yes' to projects at times. It helps me learn a lot. Also, if I am playing a small role in a good, content-driven film, I say yes to it. But there have been times when I said 'no' to films because I was not convinced with the content.
People don't stereotype an actor anymore because they want to see them doing more content driven roles. I can do any role. I'm not worried about getting typecast because I'm doing a period film.
I would say that all my films have more content than a 'content-driven film.' It is not easy to make such films.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
I feel as though perhaps there's not a great match between the content I'm attracted to and the content that is considered attractive to some of the more major or more traditionally financed entities.
For me, it has always been about acting and I will do films which are content-driven.
Content has always driven the business. Now it's no longer the queen to a king of distribution; it is the king, king, king, because the consumer has complete choice.
Actors matter only if you have great content. There are so many actors who work only with good content, either the films will not work or they will get audience for a day or two if they are not backed by solid script.
I believe in one thing, and that is content, because if your content is strong, the film will surely be hit at the box office.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
Any time you are in the content creation business, you have to leverage that content in as many ways as possible. DVD is one valuable secondary growth channel for HBO. Maybe the Internet is next.
Any good film you see gives you enough motivation and adrenaline rush to produce good content, while a bad film can get you so angry that you produce even better content.
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