A Quote by Ayushmann Khurrana
I still remember most people in the industry warning me that I was not playing the stardom game and that I was becoming niche because these content films don't do big numbers.
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Out of sheer respect for the people I look up to in the industry, I do say 'yes' to projects at times. It helps me learn a lot. Also, if I am playing a small role in a good, content-driven film, I say yes to it. But there have been times when I said 'no' to films because I was not convinced with the content.
I think that people should find a niche that will work. I have friends growing up who sat around playing video games for hours after school, and now they work for the video game industry. People need to find a niche so it doesn't feel like a job anymore. When I'm working on the "Lights Out" brand, it's fun. It's not work.
People talk about Kobe's 81-point game, the second-highest scoring game in NBA history. I saw the game. I don't care if it was 79, 81 - I just remember the game. I remember the moves. I remember the shots. I remember the beauty of it. The numbers? What he shot from the field? I don't care.
The whole nature of war is both stupid and fascinating. It's this big game, except people die. Yet we still keep on playing it because of the big power struggles that exist all over the world. It's really amazing to me that people really do that.
Those of us in the industry who are still foolishly clinging to the idea that female films with women at the center are niche experiences - they are not. Audiences want to see them and, in fact, they earn money. The world is round, people.
And perhaps, those of us in the industry who are still foolishly clinging to the idea that female films, with women at the center are niche experience, they are not. Audiences want to see them and, in fact, they earn money. The world is round, people.
If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.
I can't remember any of the films I've done. You go from one to another, and they all blend in to a big mass. You remember the costumes because you remember how you felt - that Western I did with Kevin Costner where I wore the big hat and the two guns, I remember that.
You know what I think? Very few people play because they love the game. Most of them play because they make good money. They keep playing because of the money. I could care less about it. If I don't love the game, no check is going to keep me playing.
The vampire or the bad guy, that's what people do remember. Lars von Trier, like Guy Maddin, their films are made for a group of exclusive people who like special films. And they are special films, they are art films. And I started with commercial films at the beginning, and later on, because you know, when you are an actor, you have the same cliché like everybody else, you want to be in big films, you want to be known and all that.
Despite all the types of rejection, the most important part is to keep on moving forward and to not give up. If things are getting bad, take a break and seek out people for their opinion on what you may do to improve your presentation. In the end, it is all a numbers game and it does become a lot easier. It stops becoming this big ordeal and is just part of the job.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
It was a gradual process, realising I was different. I remember at primary school getting a worksheet with sums printed on it. I thought that they must have run out of the right colour inks and sizes for the numbers, because they were all the same, which isn't how I experienced numbers at all. To me, nine is big and blue.
Little boys are still playing the game [baseball], more little girls are playing, and it is still the world's most interesting game, a duel, a chess match, a foot race, a gymnastics exhibition, that rare opportunity for individuals to be recognized within a group effort.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
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