A Quote by Azim Premji
Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.
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A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
Our view is that consumer finance - what people think of as retail finance - that arena is ripe for disruption. Bitcoin is absolutely a core platform and asset format that we are dependent on to build this business.
To me, the consumer-electronics business feels a lot like the PC business in the late 1980s. It's an inefficient market.
I hold it to be our duty to see that the wage-worker, the small producer, the ordinary consumer, shall get their fair share of business prosperity. But it either is or ought to be evident to everyone that business has to prosper before anybody can get any benefit from it.
Maintaining the trust of the consumer is critical to our business
The crisis in Europe has affected the US economy by acting as a drag on our exports, weighing on business and consumer confidence and pressuring US financial markets and institutions.
I'm funding a new business with money I would have given away in the first place. And I'm starting a responsible business and I'm educating the consumer about chemistry that is totally sustainable - not just from a production point of view, but it also helps sustain the human psyche and physical body - based on informational, energetic matter.
I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.
While business advertises, charity is taught to beg. While business motivates with a dollar, charity is told to motivate with guilt. While business takes chances, charity is expected to be cautious. We measure the success of businesses over the long term, but we want our gratification in charity immediately. We are taught that a return on investment should be offered for making consumer goods, but not for making a better world.
It’s in our best interest to put some of the old rules aside and create new ones and follow the consumer – what the consumer wants and where the consumer wants to go.
It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
As an industry, when you're in the talent business, we are way too obsessed on the competition with each other and not enough with the consumer.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Unilever brings together the resources and experience of a multinational company alongside our deep local roots, which enables us to grow a genuinely African consumer goods business.
I assumed a business like a film studio would behave like a business and still want to protect its own interests, still do the best it could to get as many people paying for as many of their movies as possible. I realized this is not actually a business about business: it's a business of egos and dominance.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
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