A Quote by B. Kevin Turner
To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG).
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We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and to expand our impact with OEM, retail channel partners and our operator channel, and by extending it with our opening of Microsoft Stores.
For commercial customers, we have invested in specialist mobile-first sales capabilities, and we are building out our device-selling channel.
Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order.
Whatever device you use, Windows will be there. Windows will be everywhere on every device without compromise.
All the consumer market mojo is with Apple and to a lesser extent BlackBerry. And yet, the real market momentum with operators and the real market momentum with device manufacturers seems to primarily be with Windows Mobile and Android.
Windows never planned for a VR device. When you plug a HDMI cable into the computer, Windows thinks it's a new monitor. The desktop blinks. It tries to rearrange windows and icons.
We need a wireless mobile device ecosystem that mirrors the PC/Internet ecosystem, one where the consumers' purchase of network capacity is separate from their purchase of the hardware and software they use on that network. It will take government action, or some disruptive technology or business innovation, to get us there.
I'm carrying an iPhone 5. I like this device. It's been impressive. I have a Windows and an Android device... I carry an iPad. I carry a Kindle... Yeah, I have a lot of devices.
Traditional PCs face competition from specialty products like Palm Pilots and from the servers that provide the nodes in computer networks. Microsoft's Windows CE hasn't done too well in the specialty-device market, and its Windows NT faces strong competition for server customers.
Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do.
With Windows 8, Microsoft is trying to gain market share in what has been dominated by the iPad-type device. But a lot of those users are frustrated. They can't type. They can't create documents.
Microsoft has built a closed platform-within-a-platform into Windows 10 as the first apparent step towards locking down the consumer PC ecosystem and monopolising app distribution and commerce.
How many times have you been watching an episode of 'South Park' and thought, 'I'd like to be able to watch this on my television while hooked into my mobile device, which is being controlled by my tablet device which is hooked into my oven, all while sitting in the refrigerator?'
The mobile-first, cloud-first is a very rich canvas for innovation - it is not the device that is mobile, it is the person that is mobile.
VR is going to become something mainstream, but it's not going to happen right away. You just don't have the horsepower to make it happen on a device, much less a cheap enough and comfortable enough device that a normal consumer is going to want to have.
I still believe that we can offer you a much deeper, more engaging, more compelling play experience on a PC than we can on a mobile device, but one can enhance the other, and one can expand the other. I don't think they necessarily will compete with each other, just like how we find a place for movies in our lives, and TV and radio.
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