A Quote by Barry Diller
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
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The Internet was full of sites producing content for free, in the hope that somehow they'd generate revenue from sources that never materialized, whether it was advertising, subscriptions, or a wing and a prayer.
At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
Regarding the Economy & Taxation: America's most successful achievers do pay a higher share of the total tax burden. The top one percent income earners paid 18 percent of the total tax burden in 1981, and paid 25 percent in 1991. The bottom 50 percent of income earners paid only 8 percent of the total tax burden, and paid only 5 percent in 1991. History shows that tax cuts have always resulted in improved economic growth producing more tax revenue in the treasury.
You have to realize WWE's contract. They're not getting paid from advertising money. USA makes that money. WWE gets paid by USA, they get paid a lot of money, and the money increases every year. Ratings aren't the most important thing to them.
With the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.
Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.
think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
Some millennials have completely stopped watching TV. So for them, we've created special digital content for handheld devices only. We've paid close attention to how to present online content effectively. We try to catch their attention within the first five seconds - otherwise, they click onto a different content.
We havent really paid much attention to thought as a process. we have engaged in thoughts, but we have only paid attention to the content, not to the process.
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.
Everybody, every tradesman that worked for Shafin or built my house got fully paid, well paid. Everybody got paid. I would like that to be said if I could because I haven't said it before, and it's important. People kind of think we left all these plumbers or electricians without getting paid.
Writers sometimes are paid a great deal of money, but much more frequently they're not paid or are paid only a little bit.
The thing about advertising is that you make more money. You can put kids through college so they don't come out with loans. My kids don't, and my grandkids don't, and advertising paid for that.
We don't have a business model for health care in this country, We just have a business model for care. The way doctors and hospitals get paid is something bad has got to happen. It's a pure reactive model.
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