My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
You can't build a strong future for millennials or young people just based on social media. If so, they'd be all secure with Mr. Trudeau, who is very good at social media.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Social media and media are not in our control. They are so big that you cannot stop them.
I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.
The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.
I applied the same mentality to my social media as I did when I was doing my boot camps. I thought, well, no one's watching, but I'll keep adding value, putting out good recipes, funny workouts and good videos. And it grew and grew.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.
I do love the social-media aspect of working records nowadays. You can do a video and put it up on social media, and people check you out who would never check you out before. I think it's much cooler that you can just get the product right to the fans.
Social media has been an incredible tool to connect to my fan base, and collaborate with people around the world. Some of my biggest breaks have come through people hearing my music on the Internet and then contacting me through social media.
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Before social media, if I, as an individual wanted to publish something to the world, unless I could get some local TV crew to interview me, or I wrote an op-ed or took out an ad, I had no voice.
Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.