A Quote by Ben Cohen
We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
Quote Topics
Quote Author
Related Quotes
When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.
To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.
Writers aren't in competition with one another. It isn't a zero sum game. If you have a good book, a good cover, a good product description, and a low price, you can sell well.
Just because a product says 'As Seen on TV' and looks like my product doesn't mean it performs like my product or will sell like my product.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.
I'm a Catholic, and I have always been fascinated by not just my religion, but religion in general, in the sense that it is the ultimate brand that they're trying to sell. Whereas Ford is trying to sell cars, the Vatican is trying to sell salvation, which is a much better product to be peddling.
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
Selling cookies is usually a girl's first exposure to the world of business. She learns how to meet the public, talk about a product, sell the product, and is responsible for collecting money, giving change, and delivering the product. That's quite a business venture for a 7-year-old.
The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
Marvel has put out good product. DC has put out good product. Even Image has put out good product, as far as I'm concerned... although it's few and far between. But it's not getting recognized, no matter who's doing it.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
I think it's very important that whatever you're trying to make or sell, or teach has to be basically good. A bad product and you know what? You won't be here in ten years.
I think it's very important that whatever you're trying to make or sell or teach has to be basically good. A bad product and you know what? You won't be here in ten years.
Related Authors
Clive Woodward Quotes
English
Rugby Player
David Campese Quotes
Australian
Rugby Player
David Pocock Quotes
Australian
Rugby Player
David Wallace Quotes
British
Rugby Player
Jim Hamilton Quotes
Scottish
Rugby Player
Mike Tindall Quotes
English
Rugby Player
Paul McCabe Quotes
Australian
Rugby Player
Phil Kearns Quotes
Australian
Rugby Player
Rob Andrew Quotes
English
Rugby Player
Shane Perry Quotes
Australian
Rugby Player
Willie Mason Quotes
Australian
Rugby Player