A Quote by Ben Fogle
Lego for many parents is the antithesis of the high tech world. We are desperate to wean our little ones away from the tablets and into the bricks.
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LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.
I am confined to the Lego palate. I don't paint the bricks. I stick with what Lego has made. And the idea behind that is I do want to hopefully inspire kids to go home and create on their own. And if I do, I want them to be able to buy those very same bricks I use. So I don't alter the bricks; I just use what's provided.
Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.
When I was in South Africa, I was meeting with people who never heard of Lego bricks. And yet, when I was like, 'Here they are,' they immediately got it. They saw the appeal, were snapping bricks and creating their little creations right there immediately.
The fact that you can take LEGO bricks from thirty years ago and they still snap together with the same new LEGO brick that comes out, I mean what type of product can span generations like that, there is something really special to it.
When people go to museums and see a sculpture made out of marble, they appreciate it but it's very doubtful that they will go home and have a slab of marble they can chip away at, but people do have LEGO. I don't have any LEGO specially made for me, all of the shapes, sizes and colours I use are available in stores so that if someone is inspired to create on their own, they can go and buy the very same bricks.
I have about 4 million Lego bricks. And then a few million in storage in case something comes up. I still pay for them. I buy my bricks just like everyone else. It's by far my biggest capital expense.
Avatar is the most high tech film in terms of its execution, dealing with essentially a very low tech subject; which is our relationship with nature...and in fact the irony is that the film is about our relationship with nature and how our technological civilization has taken us several removes away from a truly natural existence and the consequences of that to us.
Sometimes this high-tech world calls for low-tech solutions.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
I'm a low-tech man in a high-tech world.
So many people have asked me about getting their own LEGO Oscar that I submitted it to LEGO Ideas so that everyone has the ability to get one.
I have a huge Lego collection - I have a really big Lego collection. We're talking pretty darn large. I also have a huge collection of original stainless steel Thomas the Tank Engine train toys. Beautiful little trains; they're my favorite thing in the world.
We ought to increase legal immigration for our country's advantage. The high-tech world we are now dominating is dependent on educated folks, but we're short...of workers. It is to our nation's advantage to encourage high-powered, smart people to come into our country.
In our fibre-optic world of tweets and tablets, we are more conscious of the world around us. The technicolour violence and humanitarian abuses of today are just a flick of a switch away. In our homes, on the train, in our coffee shops, we see it, we feel it, we know about it. All of us. All of the time. Human suffering is visible, constantly.
I like using LEGO bricks as a medium because I enjoy seeing people’s reaction to artwork created from something with which they are familiar. …My goal is to elevate this simple plaything to a place it has never been before. I also appreciate the cleanliness of the LEGO® brick. The right angles. The distinct lines. But, from a distance, those right angles and distinct lines offer new perspectives, changing to curves.
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