A Quote by Ben Gibbard
I think a lot of people who become music fans have that moment where they break from their parents' music, they break from the radio and MTV - at least in my generation, they did, and MTV isn't really a thing anymore. And you discover something that defines you, that is outside of the mainstream.
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Until MTV, television had not been a huge influence on music. To compete with MTV, the country music moguls felt they had to appeal to the same young audience and do it the way MTV did.
It could be the sort of declining grip of the American MTV-nation culture-the fact that MTV doesn't play so much music anymore.
I wouldn't say that I was ever a fan of MTV. I was a guy on MTV. I don't think I was ever in the demographic of people who watch MTV. I never really watched MTV, so I'm definitely not a fan of 'Jersey Shore' or anything.
It's really hard in this day and age, with radio and MTV being so consolidated, to get new music out there. I think we've become a really legitimate, viable avenue for getting new music out there.
I love MTV. I watched 'Beavis and Butthead,' 'Wayne's World,' 'Yo! MTV Raps.' And they used to have music videos on there. When I got the chance to be on MTV, I took the first opportunity.
I think of hip hop as a mass media, radio, MTV thing. It’s been extremely relevant over the last 10 years and rock music is just not anymore—-a tear rolls down my cheek as I say that.
Today, MTV doesn't play videos anymore, but YouTube certainly has become the next MTV.
Our music is being played on MTV and the radio. That's something that still blows us away. And we did it our way.
The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records.
Unfortunately, as far as the music is concerned, what defines relevance is whether you are on the radio or whether you are on the cover of a magazine or whether you're winning MTV awards, and so on and so forth.
The Internet makes it easier to find good music I would have to say. The radio stations that play the kind of music you were talking about, I don't think me and Curt Smith would be that inclined to listen to. It doesn't really affect us and I certainly don't remember the last time I watched MTV.
Radio helps DJs break into a whole different audience. Radio has so much power. And that's my mission: to not only break into the EDM audience, but to break also into the mainstream audience.
Radio helps you break into a whole different audience. Radio has so much power. And that's my mission: to not only break into the EDM audience, but to break also into the mainstream audience.
Another one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
As a kid, I'd watch MTV and think how great it would be to have my own music videos on those shows. Now I turn on MTV and, along the bottom of the screen, it often reads, 'Coming next... Pixie Lott.' That's so strange that I can't even begin to make sense of it.
I think the first thing that you need to detach yourself from is numbers, because music has now splintered off into so many different forms of media, MTV doesn't play videos, the radio is now competing with the Internet.
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