A Quote by Ben Horowitz

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.
The traditional selling models, methods, and techniques that most of us have been trained to use work best in small sales. For now, let me define small as a sale which can normally be completed in a single call and which involves a low dollar value. Unfortunately, these tried-and-true low-value sales techniques, most of them dating from the 1920s, don't work today.
We live in a competitive society. To pretend that it is not there is ridiculous. That is how the whole planet is set up. If you are not competitive, you do not succeed, you do not survive.
Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.
We made the commitment internally to develop our own superior vapor product. We didn't buy a company outside, and we believe that Vuse is a superior and game-changing technology.
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
People selling content internationally need to be highly focused on selling the right product to the right buyer. If things don't succeed on a particular network, they're not going to stay on very long.
In an increasingly competitive technology world, VCs must work more and more closely with portfolio companies to develop superior technology, talent, and operations.
Suddenly creativity is the popular goal. Ironically, a quality dissonant with our conventional education process is greatly in demand in adults - and those who survive the system without losing their creative integrity are richly rewarded. The magic word in a book's title almost ensures sales: Creative Stitchery, Creative Cookery, Creative Gardening. ... Perhaps we are trying to develop something that was innately ours.
The novelist ... must live in paranoia and seek to be one with the world; he must be terrified of experience and hungry for it; he must think himself nothing and believe he is superior to all.
You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success - or are they holding you back?
To make a collaboration succeed there can be no visible contusions or abrasions. For the collaboration to succeed, the relationship must be nourished and survive. That is absolutely essential for a collaboration to succeed.
In an organization of any significant size, the executives cannot create the future single-handedly. They must develop the enterprise in a constellation of teams within the overall team if they hope to bring the special talents and resources to bear on the challenge of creating superior customer value and sustaining a competitive advantage in the eyes of its customers.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
We need constant change, technological innovation capability, and high productivity to survive in the fierce competitive environment.
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