A Quote by Ben Horowitz

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

Ben Horowitz

Quote Topics

About Customer Exactly Exactly What Figuring Innovator Job Out Product Right Strategy Turns

Quote Author

Ben Horowitz
English - Businessman
Born: June 13, 1966

The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Fred Wilson

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

Clayton M. Christensen

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

William Bernbach

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

Eric Ries

A job on a newspaper is a special thing. Every day you take something that you found out about, and you put it down and in a matter of hours it becomes a product. Not just a product like a can or something. It is a personal product that people, a lot of people, take the time to sit down and read.

Jimmy Breslin

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.

Clayton M. Christensen

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Peter Drucker

When you improve your product so it does the customer's job better, then you gain market share.

Clayton M. Christensen

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

Clayton M. Christensen

People, it turns out, aren't a product of their own time. They're a product of the time before theirs

Tom Rachman

Before product/market fit, your only job that matters is to build a great product.

Sam Altman

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

David Ogilvy

I'm not changing any of my opinions or what I'm saying about a product in a video based on my relationship with the company... When they release a product, my job is to be honest and deliver what people want to see and what people need to hear.

Marques Brownlee

When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.