A Quote by Benjamin Barber

Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.

Benjamin Barber

Quote Topics

Address Advertising Advertising Industry Attitude Behavior Behavior And Attitude Behaviors Cannot Coke Consumer Consumers Depend Dollar Drinkers Global Habits Improbable Industry Manipulate Markets Object Prospects Sales Tea Those

Quote Author

Benjamin Barber
American - Author
August 2, 1939 - April 24, 2017

Sales managers should track the number of first meetings with "right fit" prospects a sales person is engaged in on a monthly basis...This metric alone will serve as a powerful, early-warning system to sales performance.

Adrian Davis

We like scalable companies that we think we can grow - because of our expertise, operational is consumer-facing. For the most part, consumer-facing, technology-driven process, driven sometimes if they're call center or into the sales type of stuff associated with it.

Dan Gilbert

Sales may lead to advertising as much as advertising leads to sales.

Michael Schudson

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

David Ogilvy

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Eric Schmidt

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Claude C. Hopkins

The smartest thing legislatures can do is get rid of lotteries and get those dollars buying consumer goods and get the sales tax revenues from that

John Warren Kindt

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Sales management is the most critical - and underappreciated - role in the sales force. Companies struggle to find something powerful to train sales managers on.

Jason Jordan

Historians differ on when the consumer culture came to dominate American culture. Some say it was in the twenties, when advertising became a major industry and the middle class bought radios to hear the ads and cars to get to the stores. ... But there is no question that the consumer culture had begun to crowd out all other cultural possibilities by the years following World War II.

Barbara Ehrenreich

You know, I think of the global economy as an inverted triangle, resting on the shoulders of the American consumer. And if the American consumer cannot have enough disposable income in order to maintain a standard of living that creates more opportunities generation after generation, that's bad for everybody.

Hillary Clinton

One of the best predictors of ultimate success in either sales or non-sales selling isn't natural talent or even industry expertise, but how you explain your failures and rejections.

Daniel H. Pink

One of the best predictors of ultimate success in either sales or non - sales selling isn't natural talent or even industry expertise, but how you explain your failures and rejections.

Daniel H. Pink

We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.

Eric Schmidt

I'm saying there's plenty of money out there for great consumer entrepreneurs with great consumer products attacking really big markets.