A Quote by Benjamin Barber

McWorld is a product of popular culture driven by expansionist commerce. Its template is American, its form style. Its goods are as much images as matériel, an aesthetic as well as a product line. It is about culture as commodity, apparel as ideology. Its symbols are Harley-Davidson motorcycles and Cadillac motorcars hoisted from the roadways, where they once represented a mode of transportation, to the marquees of global market cafés like Harley-Davidson's and the Hard Rock where they become icons of lifestyle.

Benjamin Barber

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About Aesthetic American Apparel Become Cadillac Commerce Commodity Culture Driven Form Global Global Market Goods Hard Hard Rock Harley Icons Ideology Images Lifestyle Like Line Market Mode Much Once Popular Popular Culture Product Rock Style Symbols Transportation Well

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Benjamin Barber
American - Author
August 2, 1939 - April 24, 2017

Motorcycle manufacturer Harley-Davidson is a prime example of an American company that uses employment conditions to boost productivity. Current CEO James Ziemer - who started with the company while in high school has negotiated imaginative contracts with the unions representing Harley's workers, agreeing to keep production in the U.S. in exchange for constantly reducing total labor costs through automating tasks and changing work rules. Because Harley regularly reassigns workers whose tasks have been automated to other parts of the company.

James O'Toole

Harley-Davidson," she said. "Sweet.

Steig Larsson

I wonder if Harley-Davidson makes a unicycle

Michael Hedges

Harley-Davidson is the finest company in the world.

Evel Knievel

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Martin Lindstrom

There was this kind of mildly annoying mythology about conductor Like biker should riding a Harley-Davidson on an LP cover, and wearing a sort of a leather suit.

Esa-Pekka Salonen

I have this vintage Harley-Davidson motorcycle jacket. When I put it on, it has this supercool feeling to it.

Alicia Keys

I'm not keen on cars and motorbikes. I tried to be a biker, but it wasn't me - I bought a Harley-Davidson and dumped it.

Colin Farrell

I don't know if this qualifies as gentle reassurance, but right now this is all that stands between me and a Harley-Davidson.

Colin Firth

The idea of being a young 50 sounds like you're trying to kid yourself, like a Harley-Davidson or something. I've bought a dressage horse instead.

Martin Clunes

I think my peak 90s moment was posing on a Harley-Davidson outside the Met Bar with Wyclef Jean.

Sara Cox

I've got a love affair with Harley-Davidson. One of my earliest photos with my dad is of him holding me as a baby on his bike.

Jeffrey Dean Morgan

When I was in L.A. in the 80s I got talking to Bruce Springsteen at a dinner party about the Harley-Davidson I'd just bought and he said, 'Do you fancy going for a ride?' No one's going to say no to that are they?

Paul Young

I have what is probably the largest big bike collection in the city: a Fat Boy, a sportser Harley Davidson and two Yamahas. All these are 1200cc-plus bikes. Riding these bikes is something I still do and some trekking as well.

Baba Kalyani

I'm also looking for the psychological elements that fuel commodity culture. For example, if we imbue girls with deep insecurity about their bodies through images of an impossible ideal, we create a really vulnerable and avid consumer. If somebody feels that they're not OK without a certain product, you have a very deep and loyal market that will come back to the product again and again. Sometimes, this process is both rational and irrational.

Lauren Greenfield

I was riding dirt bikes when I was a little kid. I got my first Harley Davidson when I was 17 years old. It was a frame with wheels and a tank on it and all the parts in a box.

David Labrava

A Quote by Benjamin Barber

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