A Quote by Benjamin Franklin

If you would persuade, you must appeal to interest rather than intellect.

Benjamin Franklin

Quote Topics

Appeal Intellect Interest Must Persuade Rather Than Would

Quote Author

Benjamin Franklin
American - Politician
January 17, 1706 - April 17, 1790

If you would persuade, you must appeal to interest rather than intellect. We are advertis'd by our loving friends.

William Shakespeare

All entertainment is education in some way, many times more effective than schools because of the appeal to the emotions rather than to the intellect.

Hortense Powdermaker

Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.

Bruce Barton

They would make the 'Church ' their great meeting-point, rather than the Atonement of Christ. As far as my experience goes, they have more devoutness and less devotion, more fear and less love, more feeling of duty than of desire, laying more stress on Phil. ii. 12 than ver. 13, and in practice working upon the intellect and imagination rather than aiming at the heart, skirmishing among the outworks rather than assaulting the citadel.

Frances Ridley Havergal

We seem to know when to 'tap the heart.' Others have hit the intellect. We can hit them in all emotional way. Those who appeal to the intellect only appeal to a very limited group. The real thing behind this is: we are in the motion picture business, only we are drawing them instead of photographing them.

Walt Disney

There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

Joseph Goebbels

But I'd rather help than watch. I'd rather have a heart than a mind. I'd rather expose too much than too little. I'd rather say hello to strangers than be afraid of them. I would rather know all this about myself than have more money than I need. I'd rather have something to love than a way to impress you.

Po Bronson

Would you persuade, speak of interest, not of reason.

Benjamin Franklin

The God of the Bible is the God of liberation rather than oppression; a God of justice rather than injustice; a God of freedom and humanity rather than enslavement and subservience; a God of love, righteousness and community rather than hatred, self-interest and exploitation.

Allan Boesak

I don't know if foreigners will take to my novels or not. It may be that my books appeal only to a particular gender or age group rather than convey a more universal appeal.

Natsuo Kirino

When the initial effort of political and business leaders to influence public opinion on an issue is to threaten rather than to engage and persuade, they further arouse public opposition rather than win support.

Preston Manning

Far rather would I sit and sew beside my poor mother, for this thing is not of my condition. But I must go, and I must do this thing, because my Lord will have it so. Rather now than tomorrow, and tomorrow than the day after!

Joan of Arc

I am firmly convinced, as I have already said, that to effect any great social improvement, it is sympathy rather than self-interest, the sense of duty rather than the desire for self-advancement, that must be appealed to. Envy is akin to admiration, and it is the admiration that the rich and powerful excite which secures the perpetuation of aristocracies.

Henry George

Let's say I hope that I appeal to the more carefree times in a person's life rather than to his reasoning adulthood. I'd just like to be an image that reminds someone of joy rather than of the problems of the world.

John Wayne

Ours is indeed a culture that tends to assign value to a woman based on her sex appeal rather than her character, and that’s something we must work to change.