A Quote by Benjamin Franklin

Would you persuade, speak of interest, not of reason. — © Benjamin Franklin
Would you persuade, speak of interest, not of reason.
At times to be silent is to lie. You will win because you have enough brute force. But you will not convince. For to convince you need to persuade. And in order to persuade you would need what you lack: Reason and Right
If you would persuade, you must appeal to interest rather than intellect.
I try to persuade people to act in ways that are not only in their own interest, but in the interest of society at large.
If you would persuade, you must appeal to interest rather than intellect. We are advertis'd by our loving friends.
In a way, my father was lucky. He had a hunch that his vision of the National Gallery would interest other collectors and persuade them to come in with him, and that hunch proved to be right.
Everyone who's been in space would, I'm sure, welcome the opportunity for a return to the exhilarating experiences there. For me, a flight in a shuttle, though most satisfying, would be anticlimactic after my flight to the moon. Plus, if I pursued a flight myself, people would think that was the reason I am trying to generate interest in public spaceflight. And that's not the purpose - I want to generate interest in long-range space exploration.
Characters on stage, like people in what we refer to as "real life," do not speak to reveal themselves. They do not speak to conceal themselves. They speak to get whatever it is that they want. It is the only reason they speak.
When I go to Colombia or Mexico, I speak Spanish. When I go to Italy, I speak Italian. When I'm in Germany, I speak German. Would I expect them to speak English in these countries? No. I mean, great if they do, but no. Would I be offended if in Spain they say we speak Spanish? No. If I was an immigrant there, no.
It is an uphill fight to persuade workers that the minimum wage is not in their interest.
I have seen these persons speak unthinkingly, not realizing that to speak is also to be. Word and gesture are man's thought. We should not speak without reason.
I learned early on that one of the secrets of campus leadership was the simplest thing of all: speak to people coming down the sidewalk before they speak to you. I would always look ahead and speak to the person coming toward me. If I knew them I would call them by name, but even if I didn't I would still speak to them.
Some authors write nonsense in a clear style, and others sense in an obscure one; some can reason without being able to persuade, others can persuade without being able to reason; some dive so deep that they descend into darkness, and others soar so high that they give us no light; and some, in a vain attempt to be cutting and dry, give us only that which is cut and dried. We should labor, therefore, to treat with ease of things that are difficult; with familiarity, of things that are novel; and with perspicuity, of things that are profound.
There are people so blind and self-absorbed in all matters that they always believe that, whatever they desire or think, they can impose their will on other people. Whatever bad reason they use to persuade others, these self-centered people are so caught up in the process that it seems to them all they have to do is to speak their wishes in a lofty and commanding tone of voice in order to convince everybody.
Where my reason, imagination or interest were not engaged, I would not or I could not learn.
If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
I am willing to spend whatever it takes … My moral standard compels me to speak out on this issue because I am the largest company by far in the industry and I am willing to speak out. I don’t see any compelling reason for the government to allow people to gamble on the Internet and nobody has ever explained except for the two companies whose special interest is going to be served if there is gaming on the Internet, Caesars and MGM.
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