A Quote by Benny Fine
As a creator, I want my content to be where people can watch it.
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Initially, the television was seen as the devil incarnate by people that worked in the content industry. Now over time it turned out that that was one of the best things that ever could have happened to a content creator. I think the Internet is no different.
On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.
Netflix shook it up, brought this whole new generation of people who said, 'I watch things when I want to watch, how I want to watch, where I want to watch, and that's something that no one's going to ever forget.' This has changed the game completely, and I think it's the tip of the iceberg.
I do media work but I don't do broadcast on TV. I'm a content producer and creator, so I just go out there and produce awesome content.
The cord-cutting generation hates cable TV 'cause they think they're corporations and they rip people off and they make you buy a bunch of channels you never watch in order to get the channels that you do watch. They've always said, "We want to be a la cart. We want to be able to cord-cut. We want to be able to watch what we want." So it's now evolving where if they only want to watch HBO they can but they have to pay for it. If they only want to watch Cinemax, they can, but have to pay for it.
People want to watch whatever video they want to watch whenever they want to watch. If you provision your Internet infrastructure adequately, you can do that.
If YouTube has plenty of premium content, people will watch that in the same way they watch 'Game of Thrones' or 'Breaking Bad.'
I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.
I think of myself as a content creator and hopefully one day a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Hollywood wants to own everything. I don't want to own anything. I don't want people just to make content, I want to empower and teach them to create content they own that they can exploit in any medium.
People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'
Whatever content you create, let it revolve around your interests. You shouldn't create things just because you think other people want to watch it.
As a producer, what you want to do is make the next hit. But you also want to lead the audience into wanting to watch different movies. You have to vary your content.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
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