A Quote by Bernard Arnault

Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
The reason I collaborate with Louis Vuitton is that Louis Vuitton is number one in the world, and I am honored to work with them.
I know I've been called the Louis Vuitton Don ... I've been called a lot of names ... Due to what happened, so severely, when the red shoes hit the runway, I was forced to change my name to Martin Louis Vuitton the King, Jr. Address me as such.
What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.
It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci with leather goods.
I never make a movie for awards consideration. I will use the hope of getting an Academy Award a) to honor the people who work so hard and also b) it's the greatest Good Housekeeping seal in the world. It's the greatest brand. It's as good as Louis Vuitton and Dior in the world of moviemaking. It's the Super Bowl.
My first big career purchase when I was, like, 17 was a Louis Vuitton laptop bag. Now, seeing the exhibit [Louis Vuitton's "Series 3" exhibition in London], it's exciting because I feel like I kind of know it. It's weird - it's almost like something you grow up with and you just know a little bit about it. Now that I'm immersed in it, it's kind of insane.
I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
I told our employees several times, 'Let's focus on the end user, let's focus on committing to society, and focus on the crisis and doing the right thing, show our corporate social responsibility.' Don't focus on marketing and sales. That's horrible culture.
It's important to celebrate the monogram. It's the DNA of Vuitton. I think - I hope - there is an interest in the philosophy and culture of the Vuitton name. It's quite coherent and intellectual, and the products are great. These are things you will want to pass on - things you treasure.
It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?
Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.
I have Louis Vuitton everything. I'm obsessed.
My favorite designer has to be Louis Vuitton.
I shopped at Harrods and Louis Vuitton, as they were top on my priority list. And that's when a friendly shopkeeper told me that I could get mugged as my luxury bags were screaming for attention. And he gave me garbage bags to cover them. So here I was walking around in London with garbage bags in my hand.
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